Jessica Ortega
Tustin,CA
Summary
Results-driven marketing professional with diverse experience in organic social media strategy, paid advertising, corporate marketing, and brand management. Skilled in content creation and campaign execution, with a solid understanding of web flows, CRM systems, and SEO principles. Adept at driving engagement, optimizing performance, and delivering data-driven solutions to enhance brand visibility and achieve business objectives.
Overview
3
3
years of professional experience
Work History
Digital Marketing Specialist
Better Debt Solutions
Irvine
11.2023 - Current
- Executed comprehensive social media strategies for brand growth, crisis management, team member communications, and reputational awareness across multiple platforms.
- Created and managed dynamic content calendars to ensure timely, engaging, and brand-aligned content delivery.
- Monitored social media platforms using Sprout Social, delivering analysis reports and identifying opportunities and risks for improvements.
- Facilitated collaboration across departments to integrate social media initiatives with broader marketing campaigns.
Digital Marketing Specialist
Quantum ePay
Anaheim, CA
08.2021 - 11.2023
- Developed and implemented organic and paid digital marketing strategies to increase brand awareness and generate leads.
- Managed content creation and all social media channels, showcasing expertise in community management and trend analysis.
- Contributed to the development and maintenance of the company website, improving user experience and engagement.
- Measured and reported performance of digital campaigns to assess against goals, ROIs, and KPIs.
Education
University of California, Irvine
Irvine, CASkills
- Social Media Strategy
- Content Creation
- Reputation Management
- Social Listening
- Social Reporting
- Brand Management
- Project Management
- Social Trends
- Internal Communications
Languages
Spanish
Professional
Accomplishments
- Culture of Excellence 2024
Timeline
Digital Marketing Specialist
Better Debt Solutions
11.2023 - Current
Digital Marketing Specialist
Quantum ePay
08.2021 - 11.2023
University of California, Irvine
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