Google Suite
Jessica Parra
Marketing Coordinator
Sacramento,CA
Summary
Marketing professional with comprehensive background in developing and implementing strategic marketing plans. Proven ability to drive brand awareness and foster team collaboration. Known for reliability and adaptability in dynamic environments, leveraging skills in campaign management and market analysis.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Marketing Coordinator
Connected International
Sacramento, CA
09.2024 - Current
- Planned, curated and scheduled social media posts for all social platforms.
- Planned and executed internal and external marketing events.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
Marketing Coordinator
General Produce Co
10.2019 - 09.2024
- Responsible for assisting in the execution of General Produce Co.’s marketing strategy and objectives; planning and organizing tasks associated with marketing objectives, brand management, marketing and company activities.
- Managed social media accounts and take initiative to build corporate presence on Twitter, Facebook, and Instagram.
- Assisted in developing company rebrand; including campaigns, events and grand opening of new state-of-the-art building.
Communications Coordinator/Human Resources Assistant
Sweet Angels Home Health Inc
Sacramento, CA
01.2018 - 10.2019
- Coordinated all activities/programs related to recruitment, selection, retention, orientation, and development of the agency’s employees.
- Created content for social media platforms, marketing and promotional materials.
- Maintained human resources information system and kept employee files up to date and accurate.
Education
Bachelor of Arts - Communication Studies, Public Relations
California State University
Sacramento, CA 08.2016 - 12.2017
Associate of Arts - Communication Studies, Social and Behavioral Sciences
American River College & Butte Community College
Sacramento, CA 08.2013 - 07.2016
Skills
Marketing Strategy
Digital Marketing
Brand Management
Strategic Event Planning
Market Analysis
Campaign Management
CRM Management
Content Writing
Social Media
Software
Microsoft Suite
Meta Suite
Acumatica
CapCut
Timeline
Marketing Coordinator
Connected International
09.2024 - Current
Marketing Coordinator
General Produce Co
10.2019 - 09.2024
Communications Coordinator/Human Resources Assistant
Sweet Angels Home Health Inc
01.2018 - 10.2019
Bachelor of Arts - Communication Studies, Public Relations
California State University
08.2016 - 12.2017
Associate of Arts - Communication Studies, Social and Behavioral Sciences
American River College & Butte Community College
08.2013 - 07.2016