Isabelle Bauer
Estero,FL
Summary
Creative marketing and digital media professional with experience developing integrated marketing campaigns, managing brand strategy, and creating engaging visual content. Skilled in social media, digital advertising, email marketing, graphic design, photography, videography, and content creation. Currently a Marketing Coordinator at PulteGroup, combining strategic marketing with creative storytelling to strengthen brand presence, enhance the customer experience, and drive engagement.
Overview
3
3
years of professional experience
Work History
Marketing Coordinator
Pulte Group
Bonita Springs, Florida
05.2025 - Current
- Lead strategic marketing initiatives supporting active and upcoming communities, driving brand awareness, customer engagement, and sales objectives across Southwest Florida.
- Manage integrated marketing efforts spanning digital marketing, content strategy, social media, email, advertising, video production, and brand management.
- Direct video production across communities, collaborating with internal teams and external vendors to develop compelling content showcasing homes, amenities, and lifestyle offerings.
- Manage end-to-end email marketing campaigns, including strategy, copywriting, content development, scheduling, and performance analysis.
- Lead social media strategy and content execution, growing the Pulte Homes Southwest Florida Instagram audience by nearly 700% in less than six months.
- Develop and coordinate multi-channel advertising and marketing assets, including direct mail, digital advertising, newspaper ads, radio scripts, promotional materials, and sales collateral.
- Coordinate professional photography for spec homes, model homes, and amenity centers while overseeing marketing asset management and collateral ordering to ensure communities have timely, high-quality, brand-compliant materials.
- Create monthly communication calendars and marketing content that align brand messaging with community launches and sales initiatives.
Content Developer
ColonialWebb
Richmond, Virginia
10.2023 - 05.2025
- I create digital media assets that highlight ColonialWebb's work, including social media posts, advertisements, marketing materials, and other projects that strengthen our brand presence.
- My primary role is managing internal communications and social channels, ensuring consistent and engaging content, orchestrating internal marketing initiatives and curating external advertising campaigns.
- Each month, I curate stories and key updates for the company newsletter, as well as 'Safety and Wellness' communications.
- Additionally, I support ColonialWebb's business development, employer branding, and marketing initiatives to enhance our overall outreach and engagement.
Student Worker
Alumni Relations
Remote
09.2023 - 08.2023
- Coordinated 1973 class reunion projects for Alumni Relations, enhancing engagement among alumni.
- Executed design-based projects utilizing Adobe Creative Suite, contributing to visually appealing materials.
Multimedia Intern
ColonialWebb
Richmond, VA
06.2023 - 08.2023
- Created digital media assets, including photos to showcase ColonialWebb's work, Instagram stories, marketing materials and other projects that enhanced Colonial Webb's presence.
- The primary role of this position was to build a photo database to support ColonialWebb's business development, employer brand and marketing initiatives.
- This position required expansive knowledge of Adobe Creative Suite.
Education
Bachelor of Arts - Digital Media Arts
Bridgewater College
Bridgewater, VA05-2024
Skills
- Digital marketing
- Marketing strategy
- Social media management
- Content strategy
- Email marketing
- Campaign development
- Brand management
- Project management
- Website management
- Asset management
- Graphic design
- Adobe Creative Suite
- Canva
- Video production
- Photography
- Motion graphics
- Copywriting
- Customer engagement
- Vendor coordination
- Sprout Social
- Microsoft Excel
- Digital project management
Videography
- The Blood Brothers, 2022, Filmed, directed, and produced a music video for 'Until We Meet Again'.
- Bridgewater College, 2022, Videography Project, 'The Sea is Calling', displayed in the end-of-year gallery show.
- Bridgewater College Athletics, 2022, Filmed, directed, and produced a recruiting video for Bridgewater Swimming.
Graphic Design
Rachel Messer & Connor Dale, 2022-2024, Designed promotional materials including concert posters, stickers, social media assets, and merchandise.
Extracurricular Activities
Bridgewater College Swimming, 2021-2024, Member, NCAA Division III Varsity Swim Team, All ODAC Swimming recognition, ODAC Conference six-time individual finalist, School record holder, MVP for Swim Team, 2022, Team Captain, 2023-2024
Timeline
Marketing Coordinator
Pulte Group
05.2025 - Current
Content Developer
ColonialWebb
10.2023 - 05.2025
Student Worker
Alumni Relations
09.2023 - 08.2023
Multimedia Intern
ColonialWebb
06.2023 - 08.2023
Bachelor of Arts - Digital Media Arts
Bridgewater College