Jessica Peterson
Beaverton,MI
Summary
Goal oriented with superior understanding of all aspects of the hardwood flooring industry. Self assured individual, Well versed in the products, machines, sanding and installation process of the industry. Experienced wood flooring professional with over 12 years experience. Basic knowledge with computer programs. Excellent reputation for resolving problems and improving customer satisfaction. Organized and dependable individual successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet goals. Excellent relationships with multiple distributors and contractors.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Regional Sales Manager Upper Midwest
Ciranova USA INC
Upper Midwest, MI
09.2023 - 03.2024
- Created promotional campaigns to increase sales in the region.
- Monitored competitor activities and analyzed pricing trends in the region.
- Collaborated with product development team to create new products tailored to local markets.
- Established relationships with key accounts in the region through personal visits and phone calls.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Enhanced sales volume through skilled support to both new and inactive customers.
Hardwood Floor Specialist
Custom Hardwood Floors by Jeffries
Midland, MI
03.2014 - 09.2022
- Mastered hardwood flooring sanding and refinishing techniques and deployed latest methods.
- Completed hardwood flooring projects according to standards from start to finish with minimal oversight.
- Operated power sanding and edging equipment, buffers and vacuums and hand scraped according to job requirements.
- Repaired damaged hardwood floors and subfloors before finishing and applied stain and sealer after sanding and cleanup.
- Performed independently and as team member with sole focus on meeting customer needs.
- Demonstrated leadership by making improvements to work processes and helping to train others.
- Creating social media communications.
- Extensive knowledge and expertise with sanding and finishing equipment and products.
- Excellent relationships with flooring distributors and sales reps.
- Stayed up-to-date on social media and digital content trends to engage on trending topics and share best practices.
- Used social media to engage consumers, respond to questions or complaints and promote company initiatives.
Machine Operator
Gable Land & Lumber
Midland, MI
01.2010 - 03.2014
- Set up machines for various jobs to maintain compliance with manufacturing thresholds and waste reduction initiatives.
- Operated saws, forklifts and wood splitters.
- Oversaw lumber yard cleanliness and maintenance and organized stacks of wood within correct spots.
- Grading, defected and bundling of hardwood flooring.
- Operated machinery and spray booth.
Graphic Designer/Photographer
The Clare Sentinel
Clare, MI
09.2010 - 06.2011
- Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
- Selected colors and themes while adding functionality to create new designs.
- Generated digital image files for use in digital and traditional printing.
- Consulted with clients to define design requirements and manage product development projects.
- Event photography for print and website.
- Assisted in sales and seasonal promotions.
- Assisted in organizing promotional events and tradeshows.
- Collaborated with marketing team on new ideas and directions to support events and customer communication projects.
Education
High School Diploma -
Gladwin High School
Gladwin, MI06.1999
Skills
- Reliable and trustworthy
- Maintenance & Repair
- Friendly, positive attitude
- Critical thinking
- Work ethic
- Training & Development
- Supervision
- Working collaboratively
- Multitasking
- Organizational skills
- Flexible schedule
- Computer skills
- Website Design
- Digital Graphics
- Graphic and Media Design
Accomplishments
NWFA Hardwood Floor Magazine Dec 19/Jan 20
Selected for 40 under 40 issue.
Wood Floor Business Magazine Jan 2020
Featured in The Next Generation: Women Become a Force In the Wood Flooring Industry.
Wood Floor Business Magazine May 2021
First to be chosen as The Ultimate Wood Floor Gal 2021
Certification
tradeshows
Bona Certified Craftsman Training
April 2017 Grand Rapids, MI
Sept. 2019 Nashville TN
IWFA "Game Changer" Expert Sand & Finish School
March 2020
Loba-Wakol Connected SystemsMarch 2022
September 2022
Lagler Fly and Sand PST certified
June 2022
Ciranova Belgium Training
November 2023
References
JeffriesLaglerlooring
248-736-6336
Kim WaWakoln Sorbet
Wood Floor Business MagazineJanaszekOppermanZizzaWahlgren
Timeline
Regional Sales Manager Upper Midwest
Ciranova USA INC
09.2023 - 03.2024
Hardwood Floor Specialist
Custom Hardwood Floors by Jeffries
03.2014 - 09.2022
Graphic Designer/Photographer
The Clare Sentinel
09.2010 - 06.2011
Machine Operator
Gable Land & Lumber
01.2010 - 03.2014
High School Diploma -
Gladwin High School
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