Summary
Overview
Work History
Education
Skills
Fun Facts
Timeline
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Jessica Platz

Bayport,NY

Summary

Versatile Senior Manager of Marketing Account & Strategy with over 7 years of experience driving company growth through creativity and innovation. Resourceful and adaptive team builder skilled at analyzing market trends and client KPIs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker.

Overview

7
7
years of professional experience

Work History

Senior Manager, Marketing & Account Strategy

Home & Design Pod, Hearst Magazines
12.2020 - Current
  • Develop large-scale media proposals and specific marketing strategies for clients in the Home & Design arena based on individualized KPIs, budget, and objectives
  • Oversee a number of home product / service advertising categories on behalf of the entire Hearst US portfolio (26 brands)
  • Recommend and implement strategic First Party Data targeting segments and editorial content to align with specific client needs in current and future campaigns to optimize performance
  • Create incentivizing packages with data solutions, editorial access, event sponsorship, and custom content to maximize revenue
  • Provided strong leadership and mentorship to enhance team productivity and morale.

Integrated Marketing Manager

Luxury & Design Collection, Hearst Magazines
04.2019 - 12.2020
  • Promoted brand strategy and message continuity for partners via print, digital, and social content/media packages within multiple high-level campaigns for ELLE DECOR, House Beautiful, Town & Country, and VERANDA.
  • Established, initiated and optimized marketing communication strategies based on advertisers key performance indicators — Awareness, Conversion, Lead Generation, etc.
  • Devised content strategy to effectively engage target audiences.

Associate Marketing Manager

Hearst Design Group, Hearst Magazines
01.2018 - 04.2019
  • Executed comprehensive marketing plans that consistently achieved client targets for increased revenue.
  • Created ELLE DECOR, House Beautiful, and VERANDA brand messaging, sales collateral, promotional materials for events, etc.
  • Researched developing trends to stay updated with new ideas and marketing practices.

Advertising Sales Assistant

Food Network Magazine, Hearst Magazines
04.2016 - 01.2018
  • Communicated regularly with Executive Sales Directors for daily support and strategic planning for accounts.
  • Kept in constant communication with clients on behalf of management to deliver updates on advertisement placements, material deadlines, and upcoming alignment opportunities with Food Network Magazine.
  • Developed proactive, creative sales pitches to expand prospect understanding.
  • Assisted with promotion and collateral / sales material developlment surrounding the launch of The Pioneer Woman Magazine.

Education

Bachelor of Science - Professional Communications

SUNY Farmingdale
05.2015

Skills

  • Cross-Functional Collaboration
  • Customer Relationship Management
  • Brand-Building Strategies
  • Project Management
  • Multi-Channel Marketing Experience
  • E-Commerce Strategy
  • Campaign Optimization
  • Strategic Planning
  • KPI Tracking
  • Marketing Campaign Development
  • Market Analysis
  • Sales Expertise

Fun Facts

  • I accredit my "customer service with a smile" under pressure to my 7 years working at McDonalds where I was placed in charge of the People Department at 17 years old, and awarded Rookie Manager of the Year!
  • I held two different Promotions Assistant positions at competing broadcasting companies—immediately following an Internship with each—where I got to drive around famous people.
  • I'm the oldest sister, and it shows.
  • I still get lost in the city even though I've worked here since 2016, and am unabashedly Long Island-proud.

Timeline

Senior Manager, Marketing & Account Strategy

Home & Design Pod, Hearst Magazines
12.2020 - Current

Integrated Marketing Manager

Luxury & Design Collection, Hearst Magazines
04.2019 - 12.2020

Associate Marketing Manager

Hearst Design Group, Hearst Magazines
01.2018 - 04.2019

Advertising Sales Assistant

Food Network Magazine, Hearst Magazines
04.2016 - 01.2018

Bachelor of Science - Professional Communications

SUNY Farmingdale

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