JESSICA TOWNS
Chicago,IL
Summary
Digital marketing leader with 12+ years in data-driven acquisition strategies. Increased funded accounts by 123% while managing a $2M+ affiliate budget, enhancing marketing efficiency and customer growth. Experienced in cross-functional collaboration and leveraging AI-enabled tools for digital optimization.
Overview
1
1
Certification
10
10
years of professional experience
Work History
Digital Marketing Manager
BMO
Chicago, IL
10.2021 - Current
- Lead affiliate strategy and digital acquisition initiatives for various financial products, managing a $2M+ annual affiliate budget.
- Increased funded accounts 123% year over year while maintaining channel efficiency.
- Conduct keyword research within Google and LLMs to identify new paid opportunities
- Negotiated new payment models, achieving a 44% reduction in costs while maintaining performance outcomes.
- Analyze acquisition performance and translate complex data into actionable insights, guiding leadership decision-making.
- Collaborate with marketing, analytics, personalization, and technology teams to execute and optimize digital acquisition initiatives.
- Serve as North America Digital Acquisition CoPilot AI Champion, supporting prompt development, AI adoption, and workflow integration across marketing teams.
Marketing Manager
OFFIX
Chicago, IL
01.2021 - 10.2021
- Increased inbound leads 20% through targeted Google Ads and Facebook campaigns.
- Implemented automated drip campaigns using HubSpot CRM, enhancing lead engagement and funnel efficiency.
- Led inbound digital marketing strategy across key acquisition channels.
- Analyzed campaign performance and identified optimization opportunities to improve ROI.
- Analyzed market trends to refine product positioning and messaging strategies.
- Collaborated with external agency to create engaging assets and video content for social campaigns.
National Marketing Manager
AIR Aerial Fitness & CYDF
Chicago, IL
10.2016 - 12.2020
- Developed and executed national marketing strategies across promotions, email, partnerships, digital advertising, and customer engagement.
- Established strategic brand partnerships and cross-promotional campaigns that elevated brand awareness and engagement.
- Guided franchisees in PR, digital advertising, influencer partnerships, and localized marketing campaigns to enhance brand reach.
- Coordinated product, packaging, and promotional development initiatives to align marketing efforts with brand goals.
- Generated $400K+ in annual revenue through a marketing survey campaign initiative.
Education
Bachelor of Arts - Public Relations & Advertising
Purdue University
West Lafayette, IN05-2013
Skills
- Digital Acquisition
- Customer Acquisition
- Performance Marketing
- Affiliate Marketing
- Paid Media
- Campaign Strategy
- Conversion Optimization
- Marketing Analytics
- Data Analysis
- Google Ads
- HubSpot
- AI & Marketing Technology
- Budget Management
- Stakeholder Management
- Content marketing
Certification
- Google Ads Search Certification | 2021
- Google Data Analytics - In Progress | Expected 10/26
Volunteer Experience
Chicago Youth Centers, Auxiliary Board Member, Chicago, IL, 04/01/24, Present
Affiliations
- Toastmasters International - Member, 2026
Timeline
Digital Marketing Manager
BMO
10.2021 - Current
Marketing Manager
OFFIX
01.2021 - 10.2021
National Marketing Manager
AIR Aerial Fitness & CYDF
10.2016 - 12.2020
Bachelor of Arts - Public Relations & Advertising
Purdue University