Professional Summary
Overview
Work History
Education
Skills
Timeline

Jordan Finch

Benchmark Beverage Company
KALAMAZOO,MI
9
years of professional experience

Beverage sales professional with a background in craft distilling, on-premise work, and beer/spirits sales to off-premise and on-premise independent accounts. Grows relationships and utilizes beverage knowledge to drive brand growth and provide solutions to account needs. Committed to continuous learning and engaging in creative problem solving to create brand impact and grow accounts.

Work History

Territory Manager

4 Years 5 Months
Benchmark Beverage Company | 05.2022 - 10.2026

- Launched spirits and beer brands, expanding market reach and increasing brand presence in 11 Southwest Michigan counties.

- Grew relationships with on-premise and off-premise accounts, building trust and familiarity.

- Drove sales and brand presence through execution of consumer samplings, attending festivals, and utilizing tools such as menus and point of sale merchandising to get brands in front of customers.

- Maintained awareness of current beverage trends, and strived to always expand knowledge on spirits and beer.

Sales Intern, Assistant Distiller, Tour Guide

1 Year 9 Months
Green Door Distilling | 08.2020 - 05.2022

- Attained new accounts and grew retail sales of a small craft spirits brand in Kalamazoo and Jackson.

- Learned the basics of distilling and aided the master distiller in the distilling and packaging process.

- Advertised and conducted tours consisting of a telling of the brand story, explanation of the production process, and a sampling of the spirits.

Server

2 Years 7 Months
Greenleaf Hospitality Group | 07.2017 - 02.2020

- Served tables and assisted the bar across restaurants at the Radisson Hotel.

- Gained experience through food and beverage service which helps understand on-premise accounts' challenges and needs in beverage sales.

Education

BBA - Sales And Marketing

Western Michigan University | Kalamazoo, MI | 04-2022

BBA - Leadership And Business Strategy

Western Michigan University | Kalamazoo, MI | 04-2022

Skills

Multitasking and organization
Relationship building
Problem solving and adapting
Self-driven learning
Collaborating and teamwork
Spirits
Beer
and Cocktail knowledge

Timeline

Territory Manager

Benchmark Beverage Company
05.2022 - 10.2026Read More

Sales Intern, Assistant Distiller, Tour Guide

Green Door Distilling
08.2020 - 05.2022Read More

Server

Greenleaf Hospitality Group
07.2017 - 02.2020Read More

Western Michigan University

BBA from Sales And Marketing
Read More

Western Michigan University

BBA from Leadership And Business Strategy
Read More
Jordan Finch