Beverage sales professional with a background in craft distilling, on-premise work, and beer/spirits sales to off-premise and on-premise independent accounts. Grows relationships and utilizes beverage knowledge to drive brand growth and provide solutions to account needs. Committed to continuous learning and engaging in creative problem solving to create brand impact and grow accounts.
- Launched spirits and beer brands, expanding market reach and increasing brand presence in 11 Southwest Michigan counties.
- Grew relationships with on-premise and off-premise accounts, building trust and familiarity.
- Drove sales and brand presence through execution of consumer samplings, attending festivals, and utilizing tools such as menus and point of sale merchandising to get brands in front of customers.
- Maintained awareness of current beverage trends, and strived to always expand knowledge on spirits and beer.
- Attained new accounts and grew retail sales of a small craft spirits brand in Kalamazoo and Jackson.
- Learned the basics of distilling and aided the master distiller in the distilling and packaging process.
- Advertised and conducted tours consisting of a telling of the brand story, explanation of the production process, and a sampling of the spirits.
- Served tables and assisted the bar across restaurants at the Radisson Hotel.
- Gained experience through food and beverage service which helps understand on-premise accounts' challenges and needs in beverage sales.