Jiahong Gu
Rochester
Summary
Adaptable professional with a quick-learning ability and a talent for adjusting to new environments. Skilled in rapidly acquiring new knowledge and applying it effectively. Driven by a passion for continuous learning and successfully navigating change.
Overview
2
2
years of professional experience
Work History
Founder and E-Commerce Manager
PengKai
09.2023 - 03.2025
- Online Retail Business Establishment: Founded an online clothing retail business specializing in international purchasing and shipping, catering to the demand for overseas fashion products
- E-commerce Platform Development: Designed and launched a user-friendly e-commerce website and mobile application, enabling seamless shopping experiences for customers worldwide, and implemented digital marketing strategies, including SEO, social media marketing, to increase brand visibility and drive sales
- Excellence in Customer Service: Recognized for outstanding customer service with a repeat customer rate of 26%, highlighting the quality of the shopping experience and customer satisfaction
Cross-border Consulting Intern
Pwc strategy
Shanghai
09.2024 - 12.2024
- Market Research and Competitive Analysis: Conducted in-depth research and analysis on leading e-commerce platforms (e.g., Taobao, JD.com) to identify best practices and areas for improvement in cross-border e-commerce strategies.
- Basic Functionality Implementation: Assisted in the development and implementation of the platform's fundamental features, focusing on user needs, system operation, and data collection.
- Expansion Planning: Supported in hardware capacity planning based on projected user growth, and explored opportunities for incorporating live-streaming functionalities.
- System Optimization and Partner Collaboration: Worked on enhancing system functionalities, and explored potential collaborations with channel partners for traffic diversion and customer acquisition.
Digital Marketing and Web Operations Specialist
WeiWeiDu Company Limited
Shenzhen
07.2024 - 09.2024
- Spearheaded operation and management of web platform, ensuring optimal performance and user engagement.
- Directed production of corporate promotional videos from concept to final editing to enhance brand visibility.
- Crafted and executed branding and marketing strategies to communicate company values effectively.
- Collaborated with cross-functional teams to integrate branding across digital and traditional platforms.
Fund investment consultant Intern
Bank of The Communication
Shenzhen
07.2023 - 08.2023
- Market Analysis for Opportunities and Risks: Conducted comprehensive market analysis to identify investment opportunities and risks, contributing to informed decision-making processes
- Personalized Investment Advice: Provided personalized investment advice to clients and optimizing their investment portfolios
- Investment Strategy Development: Assisted in the development of investment strategies based on clients' financial goals and risk tolerance, leading to improved client satisfaction and loyalty
Education
Bachelor of Arts - Computer Science & Digital Media & Business
University of Rochester
Rochester, United States12-2026
Skills
- Figma design
- User and market research
- HTML and CSS
- JavaScript
- Python
- Pro Tools
- Adobe Illustrator
- Adobe Photoshop
- Microsoft Office Suite
- Flutter development
- Google Analytics
- Video production
- Project management
- Communication skills
- Team collaboration
- Digital marketing strategies
- E-commerce strategy
- Customer relationship management
Timeline
Cross-border Consulting Intern
Pwc strategy
09.2024 - 12.2024
Digital Marketing and Web Operations Specialist
WeiWeiDu Company Limited
07.2024 - 09.2024
Founder and E-Commerce Manager
PengKai
09.2023 - 03.2025
Fund investment consultant Intern
Bank of The Communication
07.2023 - 08.2023
Bachelor of Arts - Computer Science & Digital Media & Business
University of Rochester
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