Jiaxin Guo
Seattle,WA
Overview
5
5
years of professional experience
1
1
Certification
Work History
Public Relations Intern
CCTV “Walk into Entrepreneurs” Program
Beijing, China
05.2023 - 08.2023
- Served as the primary PR liaison between the program team and potential entrepreneur participants, building professional relationships and trust.
- Researched and analyzed each entrepreneur’s background and business history to tailor communication and ensure appropriate representation on the show.
- Coordinated interviews, scheduled meetings, and facilitated smooth communication between media staff and participants, enhancing program efficiency.
- Developed skills in media relations, stakeholder engagement, and project coordination while ensuring participant experience aligned with the program’s professional image.
Project report course assignment
UpStitch
09.2024 - 12.2024
- Website Overview: https://UpStitch.com/
- Data collection: according to the professor's requirements, complete the collection and collation of four major sections of data to provide data basis for the project portfolio website;
- Discussion and communication: communicate with the professors of the course and the help of the course, discuss three different viewpoints, and combine their own advantages to reach an agreement on the project concept;
- Website production: summarize their own creation materials, use PS, WordPress and other tools to complete the website domain name creation and the website design arrangement;
- Project feedback: Get A in the final project feedback and serve as an excellent creator to share creative experience in class;
Domestic and international personal IP account operation
05.2020 - Current
- Operation Experience: Deep experience in TikTok, Red Book and other platforms Familiar with the tone of different platforms determine the main style and positioning of personal account target.
- Operation Plan: start the information collection of the benchmark account, check the situation of 10+Similar accounts average daily browsing time of 2+ hours, get 7 dimensions of data such as topic, title release date, user feedback, etc. Over a thousand, and determine the operation plan.
Education
Bachelor - Public Relations
Washington State University
12.2025
Skills
- Office software, like PowerPoint, Excel, Word, etc
- Teamwork and collaboration
- Customer service
- Problem-solving
- Flexible and adaptable
- Verbal communication
Community Service
Chinese Students and Scholars Association (CSSA), Director of Public Relations Department, 2023-08, Present, Team management: dismantling work objectives, formulating work plans, and the club's annual plan completion rate reached 90%;, Activity coordination: follow up the theme, time, personnel and venue work of the activity, and organize members to complete the preliminary public number operation and poster production of all activities. In one semester, WSU Chinese basketball match and WSU electric competition were organized and planned, with more than 80 participants., Off-campus cooperation: As one of the outstanding representatives of CSSA, I participated in the dinner held by the Chinese Embassy in San Francisco, and exchanged and planned "I Tell Chinese Stories to American Friends". This activity is aimed at American students;, Staff recruitment: Designate recruitment materials, introduce work content and harvest, and ensure that 5 new members are recruited every year to ensure that all community affairs are carried out normally.
Certification
- LVMH Luxury Course: studied LVMH's luxury courses and obtained a certificate.
- Zhihu Writing Training Camp, China — 2022-11 – 2023-05
Languages
Languages: English, Chinese, Cantonese, French.
Timeline
Project report course assignment
UpStitch
09.2024 - 12.2024
Public Relations Intern
CCTV “Walk into Entrepreneurs” Program
05.2023 - 08.2023
Domestic and international personal IP account operation
05.2020 - Current
Bachelor - Public Relations
Washington State University