Summary
Overview
Work History
Education
Software
Certification
Interests
Timeline
Generic

JIA YING GOH

Marketing Data Analyst
San Ramon,CA

Summary

Results-driven Marketing Data Analyst with expertise in driving business effectiveness through making data-driven recommendations.

Overview

3
3
Certifications
4
4
years of post-secondary education
1
1
year of professional experience

Work History

Marketing Data Analyst

ForgeRock
San Francisco, CA
06.2020 - Current
  • Develop strategies for reporting methodologies to best inform the leadership team of Marketing’s campaign performances
  • Design dashboards for tracking quarterly KPIs for digital, field marketing channels and audiences
  • Create Python script for automation of attributing pipeline value to campaigns based on a unique attribution model.

Sales Operations Intern

EasyPost
San Francisco, CA
02.2020 - 05.2020
  • Tracked KPIs, conversion metrics, and monthly forecasting throughout Sales funnel using Salesforce reports and dashboards
  • Analyzed data in Excel using formulas (vlookup, countif, sumproduct), Macros, and Visual Basic for Applications (VBA)
  • Managed account territories and documented sales processes, and strategized CSM pitch for upselling new pricing model.

Corporate Strategy & Development Intern

Sitecore USA, Inc
San Francisco, CA
06.2019 - 08.2019
  • Liaised with 9 Technology Alliance Program (TAP) strategic partners to implement GTM strategy of connector products
  • Researched and analyzed 15 leaders in the B2B commerce and Customer Journey Analytics industry as acquisition targets
  • Performed detailed quantitative financial analysis in Excel using charts to draw insights on competitors’ financial standing.

Education

Bachelor of Arts - Economics

University of California, Berkeley
Berkeley, CA
08.2018 - 05.2020

No Degree - Economics

De Anza College
Cupertino, CA
06.2016 - 06.2018

Software

Python

Salesforce

Excel

SQL

R

Certification

Statistics with Python

Interests

Chess - Game play, openings & strategies

Indoor climbing/Bouldering

Reading

Timeline

Statistics with Python

04-2021

Python 3 Programming

02-2021

Managing Big Data with MySQL

11-2020

Marketing Data Analyst

ForgeRock
06.2020 - Current

Sales Operations Intern

EasyPost
02.2020 - 05.2020

Corporate Strategy & Development Intern

Sitecore USA, Inc
06.2019 - 08.2019

Bachelor of Arts - Economics

University of California, Berkeley
08.2018 - 05.2020

No Degree - Economics

De Anza College
06.2016 - 06.2018

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JIA YING GOHMarketing Data Analyst