Jiayu (Lily) Li
Diamond Bar,CA
Summary
Marketing professional and economist with strong skills in data interpretation, economic research and financial modeling. Project and experiences in implementing cost-effective marketing initiatives, performing market analysis/research, and organizing creative market strategies. Quick learner ready to contribute to success in business and corporate financial growth.
Overview
6
6
years of professional experience
Work History
Operational Specialist
Chinese Union (VITA Global)
Berkeley, CA
11.2022 - Current
- Operating existing public welfare system (including CU memberships, new student services, public welfare and charity activities), and recruiting processes.
- Strong relationships with other internal teams through regular meetings and progress updates to ensure coordination of projects.
Film Program Student Committee
Berkeley Art Museum And Pacific Film Archive
Berkeley, CA
02.2024 - 02.2024
- Completed student documentary film, submission to annual BAMPFA Student Committee Film Festival.
- Responsible for film production, directing, and supervising cinematography, lighting, and sound design.
- Skilled at working independently and collaboratively in a team environment.
Marketing Manager
The Associated Students Of U.C. Berkeley
Berkeley, CA
02.2023 - 09.2023
- Managed multi-channel campaigns for increased awareness and customer engagement.
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
Marketing Intern
East Asian Union
09.2022 - 04.2023
- Helped with planning and hosting of marketing events.
- Assisted in creating written, video and image content for marketing channels.
Support Group Facilitator
Heal Bridge
06.2022 - 04.2023
- Maintained a positive, comforting environment that felt safe and inviting to clients.
- Prepared and led support groups for patients.
Marketing Executive
The Associated Students Of U.C. Berkeley
Berkeley, CA
08.2022 - 02.2023
- Collected and analyzed data with business development teams to create and maintain marketing materials for presentations and meetings.
- Developed content for media relations, Student Union communications.
- Coordinated graphics creation for merchandising and publicizing.
Director of Publicity
Chinese Culture and History Club
Diamond Bar, CA
08.2019 - 05.2022
- Implemented campaigns and media outreach efforts.
- Spearheaded community engagement initiatives.
Tutor (Spanish and Mandarin)
Westmont Elementary School
06.2020 - 01.2022
- Planned and implemented integrated lessons and curriculum to meet language standards.
- Offered cross-cultural communication and instruction designed to accelerate student's academic and linguistic skills.
- Met with parents to discuss student progress and address concerns.
Teacher's Assistant
Diamond Bar Chinese School
08.2019 - 03.2021
- Helped to prepare for the next classes and educate elementary-age students.
- Collaborated with teachers for lesson preparation by preparing materials and setting up equipment.
- Graded assignments and reported individual progress to teacher.
Education
Bachelor of Arts - Economics, Film And Media
University of California, Berkeley
Berkeley, CA05.2026
High School Diploma -
Diamond Bar High School
Diamond Bar, CA05.2022
Skills
- Data Collection and Analysis
- Multi-tasking
- Revenue Forecasting
- Business Analytics
- Excel
- Market Research
- Verbal and Written Communication
- Microsoft Applications
- Research and Trend Analysis
- Cost Analysis
- Budgeting and Planning
- Operational Execution
Timeline
Film Program Student Committee
Berkeley Art Museum And Pacific Film Archive
02.2024 - 02.2024
Marketing Manager
The Associated Students Of U.C. Berkeley
02.2023 - 09.2023
Operational Specialist
Chinese Union (VITA Global)
11.2022 - Current
Marketing Intern
East Asian Union
09.2022 - 04.2023
Marketing Executive
The Associated Students Of U.C. Berkeley
08.2022 - 02.2023
Support Group Facilitator
Heal Bridge
06.2022 - 04.2023
Tutor (Spanish and Mandarin)
Westmont Elementary School
06.2020 - 01.2022
Director of Publicity
Chinese Culture and History Club
08.2019 - 05.2022
Teacher's Assistant
Diamond Bar Chinese School
08.2019 - 03.2021
Bachelor of Arts - Economics, Film And Media
University of California, Berkeley
High School Diploma -
Diamond Bar High School
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