Jihan Dempster
Los Angeles,CA
Summary
Dynamic Digital Partnerships Manager with a proven track record across entertainment, healthcare and CPG, driving brand awareness and engagement through innovative paid media strategies. I am an expert in content strategy and project management consistently delivering impactful results, including a significant reduction in spending while enhancing campaign performance across multiple platforms.
Overview
10
10
years of professional experience
Work History
Digital Partnerships Manager
Amazon Prime Video, Gilead
08.2022 - Current
- Spearheads the paid digital media planning and execution for Amazon Prime Video global campaigns, enhancing brand awareness by 15%
- Leads cross-functional collaboration with marketing, project management, creative, and analytics teams to execute targeted digital advertising campaigns for entertainment + healthcare
- Developed paid social strategies on Meta, Instagram, Twitter, and YouTube, increasing viewer engagement significantly
- Creates client-facing POVs and monthly reporting, case studies, and QBRs using campaign performance and insights from measurement partners
- Negotiates all rates with publishers across the portfolio, achieving a 28% reduction in year-over-year spending
Brand Manager
ZEEN Candle Company
02.2020 - Current
- Developed and executed brand strategies that drove an increase in overall brand awareness and sales, positioning the candle company as a leader in the luxury/home fragrance market landing on Architectural Digest and the New York Times
- Managed the end-to-end product lifecycle, from ideation and development to launch, creating GTM strategy for all new product launches
- Oversaw social media marketing efforts, including content creation and campaign management, driving a 3% increase in social media followers and improving engagement rates across Instagram, TikTok, and Pinterest
Digital Marketing Manager
Westfield
04.2019 - 11.2021
- Designed and executed comprehensive digital marketing strategies for Westfield's ecommerce platform LAXOrderNow, boosting online sales by 24.6% at launch, increasing overall site traffic by 46% YoY
- Leveraged advanced analytics and reporting tools (Google Analytics, Shopify, SEMrush) to analyze customer behavior, optimize conversion funnels, and create actionable insights for continuous campaign improvement across paid social and Google Search
- Managed email marketing and SMS execution, utilizing segmentation and personalization to increase open rates by 60% and click-through rates by 4.7%
- Managed the strategy and execution e-commerce sales, product launches, and seasonal promotions, consistently exceeding revenue goals by 5.5% MoM
Digital Content Coordinator
Snapchat
01.2018 - 02.2020
- Defined and managed milestones across the Snapchat Business blog production lifecycle including: developing creative briefs, building production timelines, and scheduling photoshoots
- Researched and built B2B Case Studies for CPG, fashion, automotive brands growing sales renewals by 6%
- Edited, and curated original content for the Snapchat B2B blog in a way that was search optimized and relevant increasing page views by 15%
Campaign Specialist
Pandora Media
06.2016 - 01.2018
- Served as the primary campaign leader, managing cross-functional teams and global initiatives growing sales book by 10%
- Partnered with Sales teams on strategizing and building RFP responses to increase revenue across markets
- Managed Salesforce CRM maintaining insights in to yearly revenue targets
- Created and managed design/audio production timelines, with Agencies maintaining accurate campaign execution
- Provided insight and optimization recommendations to grow overall sales revenue goals 18% across the Entertainment and Travel verticals YoY
Education
Bachelor of Journalism & Media Studies - English Literature
Rutgers University
New BrunswickSkills
- Brand Markering
- Prisma, Jira
- Google Ads, Meta, Reddit, TikTok Ads Manager
- Microsoft Office
- Influencer and Paid Media negotiation
- Project Management
Strengths And Expertise
- Paid Digital Media
- CTV/OTT Media
- Creative & Content Strategy
- Influencer Marketing Strategy
- Project Management
- A/B Testing
- Client Relationship Management
- KPI Tracking & Reporting
- Attribution Modeling & Reporting
- Experiential Marketing
- Brand Marketing
- Media Buying Negotiation
- Google Ads
- Prisma
- Asana
- Facebook Ads Manager
- DoubleClick Campaign Manager
- Acquisition & Retention Marketing
- Team Leadership
- Microsoft Office
- Vendor & Partner Management
Accomplishments
Gold Honor in Healthcare & Pharma - Shorty Awards
Timeline
Digital Partnerships Manager
Amazon Prime Video, Gilead
08.2022 - Current
Brand Manager
ZEEN Candle Company
02.2020 - Current
Digital Marketing Manager
Westfield
04.2019 - 11.2021
Digital Content Coordinator
Snapchat
01.2018 - 02.2020
Campaign Specialist
Pandora Media
06.2016 - 01.2018
Bachelor of Journalism & Media Studies - English Literature
Rutgers University