Jilayna Burton
Princeton,NJ
Summary
Strategic and results-oriented Brand & Marketing professional with over a decade of experience in driving brand growth, managing high-value accounts, and delivering measurable business outcomes across hospitality, lifestyle, real estate, and consumer marketing sectors. Proven ability to operate effectively in remote and distributed environments, manage complex projects independently, and collaborate with cross-functional stakeholders to achieve organizational goals. Recognized for exceptional communication, analytical insight, and leadership in both in-person and virtual settings.
Overview
12
12
years of professional experience
Work History
Owner & Managing Director (Remote Operations)
KPG Property Management LLC
01.2020 - Current
- Founded and manage a multi-state residential property portfolio while working predominantly in a remote capacity
- Utilize PropStream, Batch Dialer, and digital analytics tools to source, evaluate, and manage investment opportunities
- Conduct remote training and mentorship programs to guide others on real estate software and operational best practices
- Optimize portfolio performance through strategic market analysis, acquisition timing, and property management oversight
- Lead budgeting, vendor coordination, and performance reporting in virtual systems
Brand Manager
Sphere Lifestyle Agency LLC
07.2017 - 01.2021
- Managed VIP accounts and communicated event and brand updates through remote coordination and digital channels
- Planned, promoted, and executed events to maximize brand exposure and audience engagement
- Maintained strategic partnerships with venue owners to enhance service delivery and account retention
- Expanded client base through targeted outreach, networking, and international event representation
Brand Ambassador
Strategic Group - Hennessy
10.2015 - 08.2020
- Represented the Hennessy brand nationally, elevating brand visibility and consumer engagement
- Managed relationships with key accounts including TAO Group, Marquee, Avenue, and 1 OAK
- Coordinated events and brand initiatives remotely and on-site to align with company strategy
- Educated consumers and VIP clients on brand heritage and product offerings
Restaurant Manager
The Ainsworth
06.2014 - 05.2020
- Directed all aspects of daily operations, financial management, and staff performance for a high-volume hospitality establishment
- Managed inventory controls, cost optimization, and conversion metrics to maximize profitability
- Cultivated customer relationships that contributed to achieving the venue’s status as a top neighborhood dining destination
- Conducted monthly team meetings to communicate operational results, business goals, and brand initiatives
- Prepared P&L statements, financial funnel reports, and expansion budgets for executive leadership
- Designed and implemented seasonal promotions to increase revenue
- Oversaw vendor procurement, contractor management, and staffing for new location openings
Administrative Assistant (Remote-Capable Role)
Eye Design
06.2018 - 10.2019
- Provided high-level executive support, including calendar management, client communications, and documentation preparation
- Coordinated last-minute meetings, ensuring executives had all necessary materials in advance
- Delivered professional client service via email and phone while maintaining data integrity
- Streamlined administrative processes to improve remote workflow efficiency
Marketing Manager
Venicom Inc.
02.2017 - 05.2018
- Led marketing campaigns and initiatives for enterprise and Fortune 500 clients
- Conducted cost analyses and presented data-driven recommendations to executive leadership
- Facilitated high-level meetings with CEOs and enterprise executives as the primary solutions provider
- Managed CRM databases, spreadsheets, and performance funnels workflow
- Oversaw outreach campaigns, appointment scheduling, and team workflow
- Created executive-level presentations to convey trends, KPIs, and strategic objectives
- Supervised and coached a 16-person marketing team, including remote coordination
Education
Bachelor of Arts - Fine Arts
Pace University
06.2014
Skills
- Remote Brand Strategy & Positioning
- Digital Marketing & Campaign Management
- Virtual Client & Account Relationship Management
- Business Development & Revenue Growth
- Market Research & Competitive Analysis
- Project Planning & Execution
- Budgeting, Forecasting & Financial Reporting
- Vendor & Partnership Management
- Team Leadership & Remote Collaboration
- Executive-Level Presentations & Reporting
REMOTE WORK STRENGTHS
- Self-Motivated and Highly Accountable
- Exceptional Written and Verbal Communication
- Strong Organizational & Time Management Skills
- Analytical, Research-Driven, and Detail-Oriented
- Experienced in Leading Remote Teams and Managing Virtual Projects
Timeline
Owner & Managing Director (Remote Operations)
KPG Property Management LLC
01.2020 - Current
Administrative Assistant (Remote-Capable Role)
Eye Design
06.2018 - 10.2019
Brand Manager
Sphere Lifestyle Agency LLC
07.2017 - 01.2021
Marketing Manager
Venicom Inc.
02.2017 - 05.2018
Brand Ambassador
Strategic Group - Hennessy
10.2015 - 08.2020
Restaurant Manager
The Ainsworth
06.2014 - 05.2020
Bachelor of Arts - Fine Arts
Pace University