Hi, I’m
Jilienne Hart-Arth
Fresno,CA
Summary
Multifaceted Marketing Specialist enthusiastic about delivering a complete brand experience to encourage customer engagement. Thrives in collaborative environments, even when remote, bringing flexibility, creativity, and a wealth of knowledge in both traditional and digital marketing strategies to the team.
Overview
18
years of professional experience
Work History
Unbridaled Diamonds
Biz Dev & Account Manager
05.2022 - Current
Job overview
- Identified new business opportunities through cold calling, networking, marketing, and prospective database leads.
- Composed sales scripts, B2B email templates and sequences, and created tutorial videos.
- Liaised with Marketing to develop targeted campaigns.
- Fostered lasting relationships with customers through effective communication, quick response, and knowledgeable, friendly support at every stage.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
Jilienne Rose
Freelance Copywriter and Content Creator
09.2015 - Current
Job overview
- Wrote persuasive copy that matched each brand's personality, to attract and keep their ideal customers.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Produced original, creative content for promotional advertisements and marketing materials (digital and print).
- Created content for websites and online publications.
- Polished existing copy to hone brand voice, enhance SEO, and persuade customers to take the desired action.
Erica Courtney, Inc.
Manager
04.2018 - 05.2022
Job overview
- Managed marketing, monthly e-newsletter, social media, inbound sales, customer accounts, and production operations efficiently.
- Designed promotional materials (postcards, trade show graphics, lookbooks) and facilitated printing.
- Coordinated with editors for articles/mentions in jewelry industry publications, providing product descriptions and blurbs as needed.
- Brought the designer's jewelry pieces to life, starting with her sketch or a custom order, through sourcing gemstones and coordinating with manufacturers for timely completion.
- Entered new pieces into inventory program, calculated prices, wrote product descriptions, named new products, and took product photos.
Takayas & Co.
In-House Assistant
02.2017 - 01.2018
Job overview
- Customer Communication: Addressed client questions and concerns, facilitating sales and payments.
- Marketing and Content Creation: Wrote blog articles, utilized Pinterest and Facebook ads to boost engagement
- Website Management: Wrote website copy and supervised website creation on Squarespace platform.
Pamela Froman
Director of PR, Marketing & Sales
09.2005 - 09.2015
Job overview
- Coordinated with editors and stylists for media placement opportunities.
- Traveled with Pamela to trunk shows and trade shows.
- Managed blog and social media accounts (Facebook, Twitter, Instagram)
- Graphic Design: postcards, brochures, trade show graphics, and social media images.
- Copywriting: press releases, product names & descriptions, sales letters, MailChimp campaigns, postcards & brochures, blog content, industry articles, and customer communication.
Education
American InterContinental UniversityLos Angeles, CA
Bachelor of Fine Arts from Fashion Design and Marketing
University Overview
- summa cum laude graduate
- Relevant Coursework: Marketing & Fashion Journalism
Brooks CollegeLong Beach, CA
Associate of Arts from Fashion Design
University Overview
- Dean's List
Skills
- Copywriting Expertise
- Marketing Strategy
- Email Marketing
- Research
- Brand Development
- Press Release Writing
- Graphic Design
- Adobe Creative Cloud
- Content Creation
- SEO Best Practices
- Brand Promotion
- Target Audience Analysis
- Consultative Sales Techniques
- Client Relationship Management
References
Available upon request
Timeline
Biz Dev & Account Manager
Unbridaled Diamonds
05.2022 - Current
Manager
Erica Courtney, Inc.
04.2018 - 05.2022
In-House Assistant
Takayas & Co.
02.2017 - 01.2018
Freelance Copywriter and Content Creator
Jilienne Rose
09.2015 - Current
Director of PR, Marketing & Sales
Pamela Froman
09.2005 - 09.2015
American InterContinental University
Bachelor of Fine Arts from Fashion Design and Marketing
Brooks College
Associate of Arts from Fashion Design
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