Jill King
Wilson,WY
Summary
Seasoned Franchise Owner with a proven track record at The Scout Guide Jackson Hole and The Scout Guide Bozeman/Big Sky, showcasing exceptional leadership and strategic thinking. Spearheaded market expansion, drove robust profit margins for six years, and excelled in digital publishing and event planning. Mastered content strategy and advertising sales, leading teams to achieve unparalleled success as a noteworthy Editor.
Overview
6
6
years of professional experience
Work History
Franchise Owner
The Scout Guide Bozeman/Big Sky
Bozeman, Montana
11.2021 - 12.2024
- I initiated the purchase of a new market and launched The Scout Guide Bozeman/Big Sky, located 4 hours away. I ran two markets simultaneously and successfully for 3 years.
- Same skills as The Scout Guide Jackson Hole previously listed.
Franchise Owner
The Scout Guide Jackson Hole
Wilson, Wyoming
12.2018 - 10.2024
- I purchased a previously owned franchise and ran it successfully for six years at a strong profit.
- Managed digital media presence for 45+ members annually, including email campaigns, social media posts, and search engine optimization.
- Organized events such as quarterly networking events, and a large launch gala, to generate leads and build relationships with potential customers.
- Planned supporting advertising campaigns for online, print, and other mediums. Executed photoshoots for 45 + members and created a printed annual luxury guide of 19K.
- Planned and facilitated meetings with members to share marketing plans supporting their future business goals.
- Composed captivating copy and creatively designed posts, utilizing skills in writing utilizing Canva.
- Scheduled content using tools such as LATER, EMMA, and WORDPRESS, engaging with the audience in real time, including weekends. Created and managed a weekly calendar across Instagram, LinkedIn, Facebook, and Pinterest.
- Sold advertising annually to community members using Dubsado, making in-person and Zoom calls.
- Managed and trained two assistants in social media, blog content and email blasts.
Education
Master of Arts -
Le Tourneau University
Longview, TX12-2013
Bachelor of Arts - International Economics/Marketing
University of Colorado
Boulder, Colorado08-1983
Skills
- Content strategy development
- Copywriting and editing
- Leadership qualities
- Strategic thinking
- Time management
- Advertising sales
- Digital publishing experience
- Event planning background
Timeline
Franchise Owner
The Scout Guide Bozeman/Big Sky
11.2021 - 12.2024
Franchise Owner
The Scout Guide Jackson Hole
12.2018 - 10.2024
Master of Arts -
Le Tourneau University
Bachelor of Arts - International Economics/Marketing
University of Colorado
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