Manage and grow a portfolio of client accounts by developing strategic multimedia advertising and marketing solutions.
Cultivate long-term client relationships that drive revenue growth, customer retention, and satisfaction.
Identify and secure new business opportunities through targeted prospecting, networking, and market analysis.
Develop customized proposals, presentations, and integrated campaigns aligned with client objectives and business goals.
Partner cross-functionally with internal teams to ensure seamless campaign execution and measurable client results.
Oversee the full sales cycle, including contract negotiations, campaign implementation, and ongoing account management.
Regional Account Executive
Screenvision Media
09.2015 - 11.2025
Maintained and expanded strategic relationships with an established client portfolio while increasing revenue through targeted upselling initiatives.
Prepared and delivered RFQs and RFPs within strict deadlines while ensuring accuracy and alignment with client objectives.
Identified new business opportunities through market research, prospecting, and competitive analysis.
Partnered with regional and national clients to execute integrated multimedia campaigns across Screenvision Media platforms.
Consistently exceeded annual sales quotas through consultative selling and strategic account management.
Negotiated contracts and pricing agreements that enhanced profitability while maintaining long-term client partnerships.
Represented the organization at industry events, conferences, and networking functions to strengthen relationships and generate new business opportunities.
Corporate Account Executive
Rapids Water Park
07.2012 - 08.2015
Directed corporate account sales initiatives throughout Broward, Palm Beach, and Miami-Dade counties.
Planned and executed corporate events and hospitality programs for key business clients.
Selected as the first dedicated salesperson in company history, helping establish and expand the corporate sales division.
Developed and maintained strong relationships with corporate leadership and human resources professionals across major organizations.
Director, Brand Activation
Sunrise Sports & Entertainment
09.2011 - 06.2012
Served as day-to-day contact for assigned corporate sponsors of the Florida Panthers Hockey Club, BB&T Center, and affiliated partners.
Developed and managed field promotions including media elements, artwork, POS materials, and contest rules.
Assisted in the development and activation of promotions and marketing strategies for corporate partners.
Coordinated and implemented sponsor and partner events.
Managed production materials trafficking and sponsorship inventory fulfillment including hospitality and ticketing requirements.
Account Manager
Cox Media Group
08.2009 - 09.2011
Generated and closed new business opportunities while consistently surpassing monthly sales objectives.
Collaborated with advertising agencies and direct clients to develop successful multi-platform marketing campaigns.
Facilitated strategic brainstorming sessions focused on innovative client marketing initiatives.
Prepared comprehensive monthly and annual marketing plans, sales forecasts, and activity reports.
Recognized with Presidents Club honors for outstanding sales performance and revenue achievement.
Account Executive
Beasley Broadcasting Group
07.2006 - 04.2009
Built and maintained strong relationships with local and regional clients, as well as advertising agency partners.
Developed and executed quarterly promotional campaigns that increased client engagement, retention, and profitability.
Managed the complete sales cycle, including prospecting, proposal development, contract negotiation, and account retention.
Coordinated promotional events, client activations, and grand opening campaigns to support brand visibility.
Ranked #1 in new business development among newly hired Account Executives.
Manager of Client Services
Spotlight Health
03.2000 - 07.2004
Directed day-to-day client service operations for pharmaceutical companies, media partners, and celebrity clients.
Executed public awareness campaigns promoting health screenings and disease awareness initiatives.
Coordinated event management, travel, promotions, scheduling, and collateral materials for celebrity clients and management teams.
Account Supervisor
Young & Rubicam
02.1995 - 12.2000
Managed client relationships and supported advertising and marketing initiatives for the Kraft Foods and Fisher Price accounts.
Coordinated campaign execution, client communications, and project timelines.
Collaborated with creative, media, and production teams to deliver integrated marketing campaigns.
Worked on new product development for brainstorming to product implementation.
Supervised monthly manpower, accruals, billing, production, and media budgets.
Account Executive
McCann Erickson
02.1991 - 12.1995
Managed strategic development and implementation of national campaign launches for TNN: The Nashville Network, CMT: Country Music Television Van Cleef & Arpels, and Chase Bank.
Supervised the development and implementation of print, television, radio and collateral materials.
Day-to-day contact person who worked with all departments to ensure campaign success.