Jillian Mitrecic
Charlotte,NC
Summary
Goal-oriented marketing expert with talents in developing and implementing successful strategies, driving campaigns, and strengthening customer loyalty. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 3+ years of experience and take on the opportunity to make lasting impact on company and customer success.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Pinckney Harmon Incorporated
09.2021 - Current
- Working as the lead on over 15 accounts while developing strategy for clients
- Experience in front end development, email marketing, SEO strategy, client interactions, schema markup and project management
- Developing reports and analytic tracking for email campaigns, lead generation campaigns, and organic search
- Worked with Lead Generation software, Visual Visitor, to identify and build an ABM pipeline for B2B and B2C companies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers through platforms like Hubspot, Mailchimp, Klaviyo, and more.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Marketing Specialist
Heritage Printing, Signs & Displays
06.2021 - 09.2021
- Working as the lead Marketing Specialist to coordinate with outside vendors, such as website developers and marketing agencies, to implement marketing strategies and tactics
- Directly working with the CEO of the company to produce content and strategies that best represent our brand
- Key Accomplishments: Conceptualize, research, write, edit and manage website content that drives high engagement and lead generation opportunities.
PR Campaign Manager Intern
Buz Marketing
11.2020 - 05.2021
- Assisted the public relations team to generate story ideas and campaign strategy creation while developing media list research and building a network
- Directly worked with the head of the company to create client pitches, including the story idea, outreach strategy, and expected KPI's
- Key Accomplishments: Conducted research, came up with a story idea, got approval from the client, and then designed a prototype of an Infographic for the team to finish.
Education
Bachelor of the Arts - Multimedia Storytelling
Queens University of Charlotte
05.2021
Skills
- HubSpot
- Ahrefs
- Digital Marketing
- Hootsuite Certification
- Screaming Frog
- SEMRush
- WordPress
- AEM
- Email Marketing: Klaviyo, Mailchimp, Hubspot
- Google Search Console
- Google Analytics
- Big Query
- LookerStudio
- Zapier
- Customer Relationship Management (CRM)
- Staff Management
- Strategic Planning
Timeline
Marketing Manager
Pinckney Harmon Incorporated
09.2021 - Current
Marketing Specialist
Heritage Printing, Signs & Displays
06.2021 - 09.2021
PR Campaign Manager Intern
Buz Marketing
11.2020 - 05.2021
Bachelor of the Arts - Multimedia Storytelling
Queens University of Charlotte
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