Job Search Status
Open to workDesired start date: Open to discussion
Open To Work
Jim Anderson
Carlsbad,CA
Work Preference
Summary
Digital strategy and enablement leader with extensive experience building and modernizing professional development programs, certification pathways, and web-based learning platforms. Known for cross-functional collaboration, practical curriculum design, and translating complex subject matter into clear, job-relevant learning. Experienced leading teams, mentoring professionals, and establishing measurement loops, needs assessments, surveys, and reporting to continuously improve relevance, adoption, and impact.
Overview
15
15
years of professional experience
1
1
Certification
Work History
- Sr. Director, Marketing Analytics & Optimization — Experian Consumer Direct
- Senior Consultant, Retail — Omniture (Adobe Company)
- Web Analytics Manager — Sony
- Sr. Web Analyst — Intuit
- EMarketing Analyst — Life Technologies
- Call Center Manager / Analyst — SBC
Digital Experience Consultant
Self-Employed
San Diego, CA
03.2026 - Current
- Advising enterprise organizations on digital strategy, digital experience intelligence, and revenue optimization initiatives.
- Partnering with product, engineering, and executive stakeholders to translate behavioral insights into prioritized actions that improve performance.
Manager, Consulting Services and Partnerships
Quantum Metric
San Diego County, CA
02.2020 - 03.2026
- Led consulting engagements helping organizations leverage digital experience intelligence and behavioral analytics to improve customer journeys and outcomes.
- Built and led the Partner Academy Certification Program, expanding partner consulting capabilities and strengthening the partner ecosystem.
- Created and owned the Quantum Metric Partner University, collaborating with internal stakeholders and partner service providers to modernize content and delivery.
- Designed and owned the Business Consultant Certification learning path, including prerequisites, Phase I and Phase II assessments, practice exam, final exam, and certificate issuance.
- Built 6 custom courses and trained 95 partner learners, achieving 90%+ completion rates with less than 10% abandonment once certification began.
- Drove sustained adoption growth, with over 60% of certifications completed in 2025, continuing a positive multi-year trend.
- Established continuous evaluation through satisfaction surveys and participant feedback, leveraging insights to create new content and drive cycle-time improvements.
- Led and mentored the Associate Consultant Program, developing early-career professionals through structured onboarding and ongoing skill development.
Director, Experience Optimization – SAS Personalization Solutions
Certona
Greater San Diego Area
02.2014 - 02.2020
- Directed an Experience Optimization team delivering personalization and ecommerce optimization solutions for enterprise digital brands.
- Developed performance scorecards and reporting frameworks to track optimization initiatives.
- Partnered with marketing and product leaders to implement data-driven decision frameworks for digital experience optimization.
Service Line Manager – Business & Marketing Insights (Adobe Solutions)
Numeric Analytics
01.2011 - 01.2014
- Led the development of enterprise marketing analytics programs and Adobe analytics implementations for global clients.
- Managed project planning, budgeting, and delivery of technical services.
- Served as an Adobe Certified Trainer, helping teams develop advanced analytics capabilities.
- Delivered training sessions on Adobe’s behalf to support training overflow (2012–2014), serving as the first non-Adobe Certified trainer to do so.
Education
Bachelor of Science (B.S.) - Business Administration
California Polytechnic State University
San Luis Obispo06-1995
Master of Business Administration (M.B.A.) - eCommerce
University of Phoenix
01-2005
Skills
- Professional development strategy, planning, and coordination
- Curriculum design: workshops, seminars, certificate programs, blended/online learning
- Needs assessments, follow-up surveys, evaluation, and continuous improvement
- Web-based training platforms, learning paths, assessments, and reporting
- Facilitation, train-the-trainer, coaching, mentoring, and leadership development
- Stakeholder partnership across leadership, operations, and external service providers
- Program communications, promotion, and learner engagement
- Outcome-focused reporting and executive-ready updates
Certification
- Adobe Certified Expert – Site Catalyst
- Adobe Certified Expert – Implementation
- Tealeaf Technical Mastery Test
- Quantum Metric University – Engineer
- Quantum Metric University – Fundamentals
Timeline
Digital Experience Consultant
Self-Employed
03.2026 - Current
Manager, Consulting Services and Partnerships
Quantum Metric
02.2020 - 03.2026
Director, Experience Optimization – SAS Personalization Solutions
Certona
02.2014 - 02.2020
Service Line Manager – Business & Marketing Insights (Adobe Solutions)
Numeric Analytics
01.2011 - 01.2014
Master of Business Administration (M.B.A.) - eCommerce
University of Phoenix
Bachelor of Science (B.S.) - Business Administration
California Polytechnic State University
Leadership Philosophy & MiraCosta Alignment
- Districtwide Professional Development Leadership: Led enterprise-scale professional development and certification programs supporting diverse learner populations across consulting, technical, and partner roles.
- Needs Assessment & Evaluation: Used surveys, completion metrics, and stakeholder feedback to drive content updates, improve learning paths, and support continuous improvement.
- Training Platforms: Owned end-to-end learning platforms, including learning paths, prerequisites, assessments, certificates, calendars/events, access controls, and summarized reporting.
- Onboarding & Career Development: Built structured pathways supporting onboarding, role readiness, and long-term professional growth through certification and mentoring programs.
- Equity-Minded Design: Emphasized clear language and transparent pathing; supported multiple modalities through distinct Business Consulting and Engineering tracks, optional enrichment content, and accessible technical resources.
- Governance & Collaboration: Coordinated Sales, Consulting, and Engineering stakeholders through shared planning and governance to deliver cohesive, non-duplicative learning experiences.
Selected Academic Coursework (Transcript-Verified)
BS Selected Academic Coursework (Cal Poly SLO)
- Managerial Accounting (ACTG-0301)
- Organizational Behavior (MGT-0317)
- Organization/Management Theory (MGT-0312)
- Human Resources Management (MGT-0314)
- Principles of Marketing (MKTG-0301)
- Corporate Communication (ENGL-0310)
- Financial Management (FIN-0342)
- Production/Operations Management (MGT-0301)
- Management Information Systems (MIS-0321)
- Prin. Business Data Processing (CSC-0120)
- Business Strategy/Policy (MGT-0414)
- Senior Project (MGT-0461)
- International Trade (ECON-0401)
- International Marketing (MKTG-0401)
- Inter/Cross Cultural Management (MGT-0332)
- Multinational Business Operations (MGT-0406)
- International Business Finance (FIN-0430)
- Contemporary Global Issues (POLS-0370)
- Intro International Relations (POLS-0105)
- Inter-American Relations (POLS-0311)
- U.S. Foreign Relations (HIST-0387)
- Latin American Culture (HUM-0310)
- Mexican Culture (HUM-0310)
- Culture of Spain (HUM-0310)
- Ethnic Studies coursework: Intro to Ethnic Studies (ES-0110); Racism in American Culture (ES-0114); African Americans (ES-0320); United States Cultural Heritage (ES-0210)
- Spanish language & literature: Elementary Spanish (SPAN-0101/0102/0103); Intermediate Spanish (SPAN-0201/0202); Advanced Spanish: Composition/Grammar (SPAN-0301); Hispanic Literature (SPAN-0233)
- Literary Criticism (ENGL-0326)
MBA Coursework (University of Phoenix)
- Managerial Communication (COM/515)
- Human Relations and Organizational Behavior (ORG/502)
- Legal Environment of Business (TAN/529)
- Marketing Management (MKT/551)
- Statistics and Research Methods for Managerial Decisions (QNT/530)
- Operations Management (OPS/564.4)
- Economics for Managerial Decision Making (ECO/533)
- Accounting for Managerial Decision Making (ACC/529)
- Finance for Managerial Decision Making (FIN/544)
- Information Management in Business (MIT/554)
- E-Business Principles and Practices (IBUS/500.1)
- E-Business Operations (EBUS/510)
- E-Marketing Theory and Application (EBUS/520)
- E-Law and Risk Management (EBUS/530)
- E-Strategy Formulation and Implementation (EBUS/540)
- Creating the E-Business (EBUS/550)