JIMMY ADDISON
Business Management Professional Specializing In CONSUMER INSIGHT
Corinth,TX
Summary
BUSINESS MANAGEMENT PROFESIONAL
BUSINESS DEVELOPMENT SPECIALIST
Accomplished, talented business professional that specializes in team building, business management and development. More than 40 years of management and marketing experience with strong interpersonal and relational skills. Specializing in building and developing strong teams in the product development, commercialization, product/market research and consumer insight arenas. Develops strategic and tactical business plans, develops innovative marketing strategies. Collects detailed information and mine data from diverse sources, pinpointing the “Voice of the Customer” and identifying key insights into ever-changing industries. Develops strong relationships with key industry leaders. Dedicated, self-motivated leader known for outstanding analytical and problem solving skills and ability to lead products to positions of success. Key capabilities include: Business Management Consumer Insight NPD Industry Trends information and analysis Market Intelligence Quantitative / Qualitative Research Brand building Marketing Relationship Development Focus Groups Sales Growth Strategic and Tactical Planning Construction Management “Voice of the Customer” Reliable business professional with experience in project management, process improvement and financial analysis. Proven track record of successfully streamlining business operations and reducing costs. Adept at analyzing data to identify trends and developing strategies to improve efficiency. Thorough Senior Consultant professional with competency in developing project and implementation plans. Gifted with strong analytical and project management skills. Successful in meeting new challenges and finding effective solutions.
Overview
29
29
years of professional experience
Work History
Senior Consultant
Addison Consulting, LLC, Addison Capital Investment, LLC
01.2012 - Current
- Consumer & Business Insight, Product Development firm specializing in consumer, public safety, medical and industrial products
- Addison Consulting is on the forefront of Consumer Insight, New Product Development, Consumer Anthology, strategic business planning, market research and analysis as well as helping companies design, organize and build consumer insight, product and marketing research teams
- Consumer & Business Insight:
- Product Development
- Product Validation and acceptance
- Brand understanding and positioning
- Corporate Research and Development Coaching
- Qualitative and Quantitative research methodologies and techniques
- Corporate and Marketing Team workshops
- Focus Groups (Moderated over 200 groups)
- Ethnography, in-depth one on one and observational methodologies
- Strategic planning, development and implementation of
- Consumer Insight
- Product research, development and management
- Market research, development, and management
VICE PRESIDENT
SEEK Thermal, INC, FIRE
01.2016 - 08.2019
- The Public Safety division of Seek Thermal, was created in 2016 concentrating on designing, engineering, manufacturing and commercializing world-class thermal imaging innovation for the Fire/Rescue, Law Enforcement and Military industries
- Most current foray is Autonomous Cars
- Purpose: Our directive was to develop and deliver products that are first to world design and innovation with the overlaying theme of saving lives
- Designed and built the business model, defined the strategic and tactical plans for a new business venture inside of Seek Thermal
- Builds extraordinary relationships with Key industry professionals
- Developed and taught technical expertise for major and minor Public Safety departments
- Expertise in training and development
- Started a sales division from scratch in 2016
- Increased sales volume from zero to $7M in 6½ years
- Double digit comps each year
- 2019 Comps were currently at 287%
- Increased margin Percentages each year
- Decreased SG&A percentage each year
- MAJOR CUSTOMERS INCLUDE:
- LOS ANGELES FIRE DEPARTMENT
- NY POLICE, MIAMI/DADE FIRE
- CIA
- U.S
- SECRET SERVICE
- FBI
- DEA
- MULTIPLE SMALL AND MEDIUM DEPARTMENTS AND AGENCIES
Vice President
Westinghouse IDC
01.2014 - 01.2016
- Designed and implemented the organizational structure and business plan as well as built the team structure
- Set up and delineated departments: Sales, Operations, Engineering, Market and Consumer Insight, Marketing, Branding and Product Development
- Crafted organizational plans, charts and wrote job descriptions for each position and sectors
- Meticulously interviewed and hired strong, talented, professionals as core members of the team
- Trained each team member their roles and responsibilities, defined business expectations and rhythms
- Applied and oversee day to day business functions
- Wrote NPD protocols and processes
- Designed and implemented sales strategies, coordinated with marketing, advertising and media plans
- Hired a team of industry insiders and “superstars” as influencers to gain accessibility and credibility in each industry
- Engage sales professionals to exceed financial expectations
Director of Product Development, Senior Research Analyst
STANLEY, BLACK AND DECKER
01.2004 - 01.2012
- Supervised research of new product development under the DeWalt and Stanley tool brands
- Conducted qualitative and quantitative analysis to support product development process
- Moderated over 200 focus and discussion groups
- Collected and analyzed data, made key recommendations to reduce inefficiency and develop successful solutions
- Supervised marketing preference studies, designed surveys
- Built strong relationships with professional groups to improve tool sales and incorporate “Voice of the Customer” into new product and marketing strategies
- Identified industry trends and acted as subject matter expert and product advisor to management teams and outside groups
- Attended trade shows to research potential new products and applications
- Founding member and director of the Stanley Discovery Team
- Achieved first year incremental sales of $50M+ through outstanding product development
- Ability to translate complex ideas into simple and intuitive communications and have superior project management and organization
- Ability to strategize at a high level supported by research results with ability to work effectively cross-functionally with proven track record of driving results
- Supported development of high-quality lines of tools with $500M+ in total new product sales
- Conducted over 500 research projects and moderated 200+ focus and discussion groups
- Saved millions of dollars by quickly identifying non-commercially viable concepts
- Created strategic plans to penetrate fire, rescue, and law enforcement and close long-term contracts
- Coordinated disaster relief effort in Joplin, Missouri, and Galveston, Texas, improving the company’s social responsibility and using areas as a test lab for product development
- Subject Matter Expert for the Extreme Makeover: Home Edition Television Show
Store Manager/Corporate Trainer
MCCOY’S BUILDING SUPPLY
San Marcos, TX
08.1999 - 04.2004
- Determined areas for improvement and implemented processes to alleviate problems.
- Analyzed problematic areas to provide recommendations and solutions.
- Monitored and managed staff performance to attain target metrics both individually and team unit.
- Evaluated clients' needs and created plan of action to provide solutions.
Store Management
The Home Depot Inc
OKC, OK
01.1994 - 08.1999
- Performed day-to-day business functions including defining and setting the standards of customer service, managing, organizing, planning, training and development of employees, inventory management, merchandizing, product assessment and purchasing
- Aligned skills and talents to ensure well-organized and smooth operations
- Developed short and long-term strategic planning and business development initiatives
- Spearheaded the turnaround of under producing business units
- Conceptualized and developed aggressive growth plans and systematic structures
- Served as regional trainer of department supervisors and assistant store managers in support of staff development initiatives
- Provided leadership, coaching and mentoring.
Education
Management/Finance
Texas Wesleyan College
Skills
System diagnostics
undefinedAffiliations
Member of multiple professional associations, including:
University of North Texas Business Advisory Board
American Marketing Association
Competitive/Market Intelligence Professionals
Society of Competitive Intelligence Professionals
Home Builders Association
NFPA
Association of General Contractors, Received US Army Corp of Engineers Construction Project of the Year.
Instrumental in Stanley winning Popular Science’s tool of the year on 3 occasions and was featured in the 2006 Popular Science’s Tool of the Year addition
Subject Matter Expert: Extreme Makeover: Home Edition T.V. Show
Timeline
VICE PRESIDENT
SEEK Thermal, INC, FIRE
01.2016 - 08.2019
Vice President
Westinghouse IDC
01.2014 - 01.2016
Senior Consultant
Addison Consulting, LLC, Addison Capital Investment, LLC
01.2012 - Current
Director of Product Development, Senior Research Analyst
STANLEY, BLACK AND DECKER
01.2004 - 01.2012
Store Manager/Corporate Trainer
MCCOY’S BUILDING SUPPLY
08.1999 - 04.2004
Store Management
The Home Depot Inc
01.1994 - 08.1999
Management/Finance
Texas Wesleyan College
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