Jimmy Durham
Carrollton,TX
Summary
Results-driven Brand Leader offering more than 15 years of success in marketing, team leadership and planning. Drives competitive growth for branded products, with strong knowledge of hospitality trends, market conditions and customer buying habits.
Overview
21
21
years of professional experience
Work History
Brand Leader
Gigi’s Cupcakes USA
Dallas, TX
01.2019 - Current
- Leading Gigi's Cupcakes through challenges while improving franchisee satisfaction
- Implementing and maintaining revised loyalty program with integrated online ordering
- Improving profitability and sales of corporate bakeries by selling to local franchisees
- Overseeing supply chain relationships and negotiating contracts
- Planning, implementing and tracking sales and marketing strategies to promote brand products
Consultant
The Saxton Group
Dallas, TX
01.2017 - 01.2019
- Primarily worked on McAlister’s Deli account
- Developed tools and training classes to help BOH focused managers improve FOH skills
- Improved overall satisfactions scores by 21% by teaching service basics and interpersonal soft skills
- Saw increase in sales and transactions as result of improved customer service
- Worked with management team on streamlining BOH operations to allow managers more time in FOH
Director of Operations
Nothing Bundt Cakes
Dallas, TX
01.2015 - 01.2017
- Hired in as Director of Operations
- Revamped and updated all Operational and Training manuals
- Reviewed and standardized recipe guide and baking guidelines
- Worked closely with field team and franchisees to incorporate updated systems and tools
- Saw decrease in overall food cost and labor after implementation of tools
Vice President of Operations, Business Consultant
Moe’s Southwest Grill Georgia / Alabama
01.2005 - 01.2015
- Recruited to ONYX Foods dba Moe’s as VP of Ops to help grow in a new market 2014
- Opened 3 restaurants with sales just over $4 Million
- Lead all aspects of new restaurant openings including site selection, lease agreements, oversaw construction, setting up vendors, hiring and training of all staff, marketing plan, and profitable opening
- Recruited to Vestavia Hills dba Moe’s as Director of Operations 2011
- Utilized a hands-on leadership style to guide 12 restaurants with sales of $21 Million
- Moved three restaurants from top 12 into top three spots in state in 18 months
- Led site selection and opening of 3 additional restaurants
- Improved Operations and Guest Satisfaction to lead eight restaurants to top 2% of chain (just under 500 units) in Key Performance Index results and remaining four to top 10%
- Installed new systems to improve financial performance resulting in improved food and labor savings on average of 1.5% savings per restaurant
- Developed leadership program resulting in increased performance & 2 mangers winning Manager of Year
- Promoted to Sr Franchise Business Consultant for Moe’s Corporate 2007
- Region made up largest number of restaurants and lead company for three years with independent health audits and guest satisfaction surveys
- Successfully opened over 75 restaurants as project lead including permitting, vendor/contractor communication and training of new restaurant personnel
- Lead successful creation of menu change and roll-out to system over 450 restaurants resulting in 5% system-wide sales increase
- Hired as Franchise Business Consultant, designed materials and trained franchisees in classroom and operational process
- Performed over 50 openings
Owner/Operator
Chick-Fil-A
Atlanta, GA
01.1996 - 01.2000
Education
B.A. - Economics
University of Georgia
Timeline
Brand Leader
Gigi’s Cupcakes USA
01.2019 - Current
Consultant
The Saxton Group
01.2017 - 01.2019
Director of Operations
Nothing Bundt Cakes
01.2015 - 01.2017
Vice President of Operations, Business Consultant
Moe’s Southwest Grill Georgia / Alabama
01.2005 - 01.2015
Owner/Operator
Chick-Fil-A
01.1996 - 01.2000
B.A. - Economics
University of Georgia
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