Jimmy Gaston II

• Drove national and global expansion for Red River Bourbon, growing footprint to 42 states and 38 countries within 36 months.
• Scaled Red River Bourbon from 2,800 cases to more than 20,000 cases, representing a 614%+ increase through disciplined distributor management, strong storytelling, and targeted activations.
• Executed national pricing programs, secured key account placements, and strengthened chain relationships across major retailers and on-premise partners.
• Managed supplier relationships, TTB compliance, logistics, import/export, forecasting, and production planning.
• Negotiated distribution agreements and built incentives that drove sustained year-over-year growth.
• Grew Premier360’s portfolio to include The 5ifth Vodka, Oak & Barrel Bourbon, Shaken & Stirred Well Vodka,and several private-label brands.
• Led cross-functional brand-building across digital marketing, social media, trade shows, and distributor education.
• Expanded revenue from startup phase to multi-million dollar annual

Texas, Louisiana, Arkansas, Mississippi, Alabama

• Lead sales strategy, execution, and distributor alignment across five key Southeastern states, driving volume, visibility, and long-term brand growth.
• Accompany distributor sales reps and managers on professional, high-impact sales calls across both on-premise and off-premise channels.
• Directly manage on-premise and off-premise distributor sales teams, ensuring flawless execution of programs, standards, and KPIs.
• Communicate brand standards, positioning, and program details to all distributor teams to ensure accurate market representation.
• Manage distributors to achieve strategic distribution targets, depletion goals, and brand volume objectives.
• Monitor, forecast, and optimize distributor inventory levels to prevent OOS and maintain healthy supply across all markets.
• Execute with excellence in top strategic accounts, strengthening relationships with key decision-makers and driving long-term partnerships.
• Create high-performing distributor sales incentives and ensure incentive goals and KPIs are met or exceeded.
• Lead and facilitate distributor sales meetings, training seminars, product knowledge sessions, trade shows, dinners, tastings, activations, and festivals.

• Earned Sales Representative of the Month seven times, demonstrating consistent top-tier performance.
• Awarded Sales Representative of the Quarter – Q4 2011 for outstanding execution and territory growth.
• Drove significant business expansion, improving assigned territories by 187% in the first year and an additional 56% in the second year.
• Added 220 new Points of Distribution within a single year by targeting high-value accounts and strengthening distributor relationships.
• Averaged $1.6M in annual sales, exceeding revenue targets through strategic programming, effective account management, and disciplined route execution.