JING HUANG
Suzhou,China
Summary
Certified marketing professional with a strong background in international higher education. Leads a diverse team to implement strategic digital marketing campaigns, resulting in consistent year-on-year growth in lead generation and conversion rates in global markets.
Overview
1
1
Certification
20
20
years of professional experience
Work History
Marketing Manager
Xi’an Jiaotong-Liverpool University
Suzhou, China
03.2021 - Current
- Managing the international marketing team of 7 and overseeing an annual marketing budget of approximately RMB 2 million. Led in developing the marketing strategies to enhance the university’s international brand visibility.
- Managed key international branding initiatives as part of university-wide strategic campaigns, translating institutional priorities into integrated marketing activities across digital channels, campaigns, and audience engagement initiatives.
- Managed XJTLU’s international digital marketing ecosystem, including the official website (WordPress), CRM (Salesforce), and global social media platforms, establishing governance frameworks, operational guidelines, and standard processes to optimize digital touchpoints.
- Developed and managed international recruitment marketing campaigns across paid digital channels and CRM-enabled lead generation activities, generating and nurturing prospective student leads. Established key performance indicators for measurements of success and for evaluating marketing channel contributions.
- Conducted international market research and target market insights analysis through industry reports, CRM data, competitor benchmarking, translating insights into marketing strategies and internationalization initiatives.
- Creative digital storytelling initiatives for international audiences, developing multimedia content strategies across research, student experience, alumni engagement and campus culture to strengthen global brand visibility and community interaction.
- Led cross-functional collaboration with senior management, international recruitment teams, academic schools, communications, and HR teams to align marketing activities with university internationalization goals.
- External Partnerships - Built and managed a global channel partner portfolio across key education platforms, deploying integrated multi-channel marketing initiatives to elevate institutional brand equity in target markets.
Marketing Officer
Xi’an Jiaotong-Liverpool University
Suzhou, China
08.2015 - 03.2021
- Implemented annual WeChat recruitment campaign with an exposure of over 2.58 million+ and click through of 0.7% leading to hundreds of new quality leads.
- Increased conversion of Virtual Open Day by 60%+ with social media and email campaign.
- Execute marketing campaign with international higher education portals, such as QS, THE and StudyPortals.
- Wrote conversion-focused monthly newsletter in English to database of over 20,000+ global subscribers.
- Oversaw major research projects with vendors such as competitor analysis, global masters programme demand research.
Executive Assistant to Marketing & Communications Director
Xi’an Jiaotong-Liverpool University
Suzhou, China
08.2014 - 07.2015
- Coordinated logistics for meetings, conferences, and special events for the department.
- Managed executive calendars and scheduled appointments for HOD.
- Supported budget management by tracking expenses and processing invoices accurately.
- Provided administrative support in daily business activities for the department.
Business Analyst, Organizational Customer Service
China Telecom Co., Ltd.
Suzhou, China
04.2006 - 08.2013
- Led price plan configuration for millions of individual and business users in greater Suzhou area.
- Analyzed monthly price plan performance data to inform marketing campaign planning.
- Big data analysis to support customer retention and customer loyalty.
Education
MSc - Computer Science and Technology
Beijing University of Posts And Telecommunications
Beijing01-2006
BEng - Computer Science and Technology
Beijing University of Posts And Telecommunications
Beijing01-2003
Skills
- CRM (Radius,Salesforce)
- Marketing automation and email marketing (Pardot, Stripo)
- Digital marketing strategy
- Content management system
- Data analysis (Excel)
- SEO optimization
Certification
- The Chartered Institute of Marketing Level 6 Awarded in Strategic Marketing, 01/01/17
- Professional Diploma in Digital Marketing, 01/01/16
Languages
English
Full Professional
Chinese (Mandarin)
Full Professional
Timeline
Marketing Manager
Xi’an Jiaotong-Liverpool University
03.2021 - Current
Marketing Officer
Xi’an Jiaotong-Liverpool University
08.2015 - 03.2021
Executive Assistant to Marketing & Communications Director
Xi’an Jiaotong-Liverpool University
08.2014 - 07.2015
Business Analyst, Organizational Customer Service
China Telecom Co., Ltd.
04.2006 - 08.2013
MSc - Computer Science and Technology
Beijing University of Posts And Telecommunications
BEng - Computer Science and Technology
Beijing University of Posts And Telecommunications