VICTORIA MCDONALD
Miami
Summary
Results-driven Marketing Manager with 10+ years of experience leading high-impact campaigns across entertainment, healthcare, and higher education. Proven track record of driving revenue growth, increasing engagement, and executing data-driven marketing strategies. Generated $2M+ in revenue and increased ticket sales by 30% through innovative digital campaigns. Skilled in CRM platforms, content strategy, campaign optimization, and cross-functional leadership. Known for translating business goals into measurable marketing outcomes and leading teams to execute at a high level.
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Manager
Miami Dade College
Miami, FL
09.2023 - Current
- Lead and execute multi-channel marketing campaigns (web, email, digital) to drive student enrollment and engagement.
- Increased email campaign performance by 25% through optimization in Salesforce Marketing Cloud.
- Developed and implemented content strategies that improved website traffic by 20% and enhanced user experience.
- Partner with cross-functional teams to align marketing initiatives with institutional goals and brand strategy.
- Analyze campaign data and KPIs to continuously refine strategy and improve ROI.
Marketing & Project Manager (Contract)
United Health
Miami, FL
08.2023 - 11.2024
- Managed the full lifecycle of B2B and B2C marketing projects using Workfront, from planning to execution and delivery.
- Led cross-functional collaboration across marketing, compliance, product, and creative teams.
- Delivered integrated campaigns across email and digital channels, improving engagement by 20%+ through targeted messaging.
- Ensured all marketing initiatives met regulatory and compliance standards while maintaining clear, customer-focused communication.
- Streamlined workflows and improved project efficiency through structured planning and stakeholder alignment.
Marketing Manager
Live Nation Entertainment
Miami, FL
05.2019 - 05.2023
- Led large-scale integrated marketing campaigns for national events and concert tours, increasing ticket sales by 30%.
- Drove $2M+ in additional revenue through digital marketing initiatives within six months.
- Managed content strategy, paid media, email campaigns, and partnerships to maximize audience engagement.
- Built and maintained relationships with media outlets and influencers to expand brand reach.
- Leveraged CRM tools and analytics (Salesforce, Workfront) to optimize campaign performance and customer engagement.
Associate Product Manager
Live Nation Entertainment
Miami, FL
08.2018 - 04.2019
- Conducted market research and defined product requirements to enhance digital platforms and fan experience tools.
- Collaborated with engineering and marketing teams in agile environments to deliver product enhancements.
- Tracked performance metrics and contributed to product strategy and roadmap development.
Social Media & Marketing Manager
Mayweather Promotions
Miami, FL
03.2015 - 10.2017
- Developed and executed high-impact social media campaigns, significantly increasing engagement and brand visibility.
- Managed marketing campaigns, advertising, and promotions to drive audience growth and acquisition.
- Oversaw campaign budgets, vendor coordination, and event marketing operations.
- Led PR initiatives and created marketing materials to support brand positioning and communication strategies.
Education
MBA -
Barry University
Miami, FL05-2023
Bachelor of Arts - Journalism & Media Studies
University of Nevada, Las Vegas
Las Vegas, NV05-2015
Skills
- Brand promotion
- Strategic planning
- Creative direction
- Project management
- Social media platforms
- Marketing analytics
- CRM management
- Advertising management
- Brand-building strategies
- Budgeting and allocation
- KPI tracking
- SEO optimization
- Customer acquisition
- Customer segmentation
- Vendor relations
- Web analytics
- Collateral creation
- Content coordination
- Corporate communication
- Integrated Marketing Strategy
- Campaign Management & Execution
- Content Marketing & Storytelling
- CRM & Marketing Automation (Salesforce Marketing Cloud)
- Data Analytics & Performance Optimization
- Cross-Functional Leadership
- Email & Digital Marketing
- Brand Development & Positioning
- Project Management (Workfront, Asana)
- B2B & B2C Marketing
- Marketing Automation & CRM: Salesforce Marketing Cloud, HubSpot, Marketo, Pardot
- Project Management: Workfront, Asana, Mondaycom, Trello, Jira
- Analytics & Data: Google Analytics (GA4), Google Tag Manager, Tableau, Power BI, Looker
- Advertising & Paid Media: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads
- Content & CMS: WordPress, Drupal, Contentful, Webflow
- Email Marketing: Salesforce Marketing Cloud, Mailchimp, Constant Contact
- Social Media Management: Hootsuite, Sprout Social, Buffer, Later
- SEO & Optimization: SEMrush, Ahrefs, Moz, Yoast SEO
- Design & Creative: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva, Figma
- A/B Testing & CRO: Optimizely, VWO (Visual Website Optimizer)
- Collaboration & Productivity: Microsoft Office Suite, Google Workspace, Slack, Notion
- AI & Marketing Tools: ChatGPT, Jasper, Copyai, Grammarly
Certification
Google Analytics Certification
Project Manager Certification
Timeline
Marketing Manager
Miami Dade College
09.2023 - Current
Marketing & Project Manager (Contract)
United Health
08.2023 - 11.2024
Marketing Manager
Live Nation Entertainment
05.2019 - 05.2023
Associate Product Manager
Live Nation Entertainment
08.2018 - 04.2019
Social Media & Marketing Manager
Mayweather Promotions
03.2015 - 10.2017
MBA -
Barry University
Bachelor of Arts - Journalism & Media Studies
University of Nevada, Las Vegas
Additional Experience
- Entertainment Specialist | Miami Dolphins & Hard Rock Stadium
- Ticket Operations Manager | Miami Marlins
- Ticket Sales Specialist | Orange Bowl Committee