JINGWEN LIU
New York,NY
Summary
I am currently pursuing a Master's degree in PR and Communication at New York University, where I am delving into advanced theories and skills in media, culture, and technology. My passion lies in agency work, as I thrive on actualizing ideas, multitasking, and excelling under pressure.
My experience spans from renowned agencies to dynamic startups, where I've contributed to multiple business projects and collaborated with clients and teams spanning a diverse array of industries, such as gaming, technology, beauty, food and beverage and retail, among others.
I am also bilingual, fluent in English and Korean, with Chinese as my mother tongue. Moreover, my multicultural background is deeply enriched by my early childhood years spent in Johannesburg, South Africa, starting when I was two years old.
Overview
3
3
years of professional experience
Work History
Community Manager
Madhouse Global
11.2022 - Current
- Skilled media management professional with experience in game localization and community operation
- Serving as the PM for Logitech G Cloud's client, responsible for managing the official Reddit community, generating content, giveaway events and coordinating influencer seeding.
- Created visually appealing and shareable product-related memes that garnered high engagement rates and increased brand awareness.
PR Specialist
CHAO'S PR
08.2023 - Current
- Responsible for managing more than six food and beauty social media accounts on both Red and Instagram.
- This includes the creation of content (both images and videos), writing captions, and handling layout and design; providing support for on-site shooting; and responsible for influencer seeding, email outreach, and daily execution.
Account Executive Intern
Ogilvy, Shenzhen
02.2022 - 08.2022
- Helped the team leader with Huawei Seeds for the Future, Huawei Acend, and Huawei Spark theme video projects' management, as well as the Honey Lake Visual and Identification project execution.
- Assisted with team planning and implementing events, and was responsible for budget planning, conducting meetings, taking meeting minutes, proofreading, and day-to-day project contact with clients, downstream suppliers, creative teams, and other agency partners.
Assistant Account Executive
BlueFocus Digital Marketing Agency
07.2021 - 11.2021
- Participated in the 6th anniversary promoting project of Tencent MOBA (Multiplayer Online Battle Arena) game 'Honor of Kings' draft pitching, mainly assisted in collecting background information, brainstorming with the team, proposal development, data analysis, marketing research and presentation slide-producing
- Responsible for the media promotion of an MMORPG (Massively Multiplayer Online Role-playing Game) 'Black Desert'; mainly assisted in collecting information of Avatars; drafted and implemented marketing schemes and creative support; selected media platforms and KOLs (Key Opinion Leaders).
Education
Master's Degree - Public Relations and Cooperate Communication
New York University
New York, NY05.2024
Bachelor Degree - Literature
Beijing Normal University, Zhuhai
China06.2022
Skills
- Adobe Photoshop
- After Effect
- Canva
- Premiere
- Excel
- PowerPoint
- Mandarin
- English
Interests
Enjoying daily wins, home rap vibes, laid-back fitness, and leisurely seaside moments.
Timeline
PR Specialist
CHAO'S PR
08.2023 - Current
Community Manager
Madhouse Global
11.2022 - Current
Account Executive Intern
Ogilvy, Shenzhen
02.2022 - 08.2022
Assistant Account Executive
BlueFocus Digital Marketing Agency
07.2021 - 11.2021
Master's Degree - Public Relations and Cooperate Communication
New York University
Bachelor Degree - Literature
Beijing Normal University, Zhuhai
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