J. Matthew Donovan
Marietta,GA
Summary
Goal-oriented Data and Business Intelligence leader with a 25 year record of providing data, analytics and reporting solutions across multiple industries, developing innovative solutions that move businesses forward, and fostering the growth of employees
Overview
20
20
years of professional experience
Work History
Marketing Automation Engineer
PlayOn! Sports
Atlanta, GA
08.2020 - 01.2026
- Functioned as an automation solutions engineer for the marketing team, focusing on audience creation, implementing Salesforce Marketing Cloud, managing user and ETL in Segment, and launching email campaigns.
- Generated, launched, and managed automated paid search solutions saving 40 hours weekly (Monday through Saturday)
- Automated and launched email solutions to deliver personalized messaging to millions of users weekly
- Coordinated between marketing and data teams to ensure data availability for audience development and adherence to data governance and consent requirements
- Managed Google Tag Manager, Google Analytics, and OneTrust for data governance across multiple company sites
VP Performance Solutions
360i
Atlanta, GA
01.2018 - 08.2020
- Oversaw revenue targets for Performance Solutions through management of existing data products and development of new revenue-generating offerings
- Cultivated relationships across Performance Solutions, Analytics, Data Engineering, Operations, and Media to identify operational efficiencies and design targeted solutions that enhanced overall performance
- Collaborated with clients and internal teams to establish effective strategies for leveraging new data in activation, optimization, and segmentation of marketing campaigns
- Designed, developed, and managed custom data integration solutions to fulfill specific business needs
- Identified and implemented automated data and reporting solutions for multiple Media teams, streamlining processes across US offices
VP Business Intelligence
360i
Atlanta, GA
01.2014 - 01.2018
- Initiated, planned, and managed migration from terrestrial to cloud-based data platforms aligning Executive, Business Intelligence, Product Development, Analytics, Technology, and IT departments
- Managed lean team of managers and analysts to administer 60-80 TB data platform for data integration (Python, SSIS), analytics (SSAS, R), and data visualization (SSRS, Tableau), ensuring alignment across business intelligence and analytics functions
- Acted as data integration expert across multiple offices, identifying client needs and data sources and designing ETL systems to integrate 3rd party analytics with campaign management platforms.
- Developed service offerings in data architecture, onboarding, tag management, and web analytics, facilitating enhanced data-driven decision-making across departments
- Designed data governance standards for 360i, establishing security protocols and administration practices to ensure compliance and integrity in data management processes
Sr. Director Business Intelligence
360i
01.2010 - 01.2014
- Developed ETL processes for client data within SearchIgnite systems, integrating 3rd party analytics, offline transactional data, and in-house client data
- Supported paid media and SEO reporting at 360i, developing and automating reports through database applications
- Created product offerings for 3rd party analysis, identifying conversion funnels to enhance on-site customer experience
- Conducted internal training on software and 3rd party analytics to enhance team proficiency and research capabilities
Director Analytics
360i
Atlanta, GA
05.2006 - 01.2010
- Partnered with cross-functional teams to design and implement innovative client solutions, improving service delivery and client satisfaction
- Created automated reporting system using MS SQL and MS Excel, eliminating manual processes and enabling full service reporting with minimal human intervention
- Trained personnel on database systems, data assimilation processes, ETL, and 3rd party analytics tools to strengthen data-driven decision making
- Consolidated large team into smaller teams by assessing skills of team members and realigning personnel to optimize roles within the company
Education
MS - Statistics
University of Tennessee
Knoxville, TN01.1998
BS - Mathematics
University of Tennessee
Knoxville, TN01.1996
Skills
- Salesforce implementation
- Email automation
- Data integration
- Data Visualization
- Data Warehousing
- SQL expertise
- Expertise in R
- Automation solutions
- Data Governance
- Governance standards
- Project Management
- Client Management
- Audience segmentation
- People Management
- Skills Training
- Database management
Personal Information
Title: Data/Business Intelligence Lead
Timeline
Marketing Automation Engineer
PlayOn! Sports
08.2020 - 01.2026
VP Performance Solutions
360i
01.2018 - 08.2020
VP Business Intelligence
360i
01.2014 - 01.2018
Sr. Director Business Intelligence
360i
01.2010 - 01.2014
Director Analytics
360i
05.2006 - 01.2010
MS - Statistics
University of Tennessee
BS - Mathematics
University of Tennessee