J. Matthew Donovan
Marietta,GA
Summary
Goal-oriented Data and Business Intelligence leader with a 25 year record of providing data, analytics and reporting solutions across multiple industries, developing innovative solutions that move businesses forward, and fostering the growth of employees
Overview
28
28
years of professional experience
Work History
Marketing Automation Engineer
PlayOn! Sports
01.2020 - 01.2026
- Serve as automation solutions engineer for full Marketing team, including audience creation, Salesforce Marketing Cloud implementation, user and rETL management in Segment, paid search management, and email launches
- Generate, launch, and manage automated paid search solutions saving 40 hours weekly (Monday through Saturday)
- Automate and launch email solutions to deliver personalized messaging to millions of users weekly
- Maintain Google Tag Manager, Google Analytics, and OneTrust (data governance) systems across multiple company sites
- Liaise between Marketing and Data teams to ensure data is available for audience development, data governance, and consent compliance
VP Performance Solutions
360i
01.2020 - 01.2026
- Ideate with clients and internal teams to determine the best course of action for utilizing new data toward activation, optimization and segmentation of Marketing campaigns
- Design, develop, deploy, and manage custom data integration solutions to meet the needs of the business
- Identify and implement automated data and reporting solutions for multiple Media teams across US offices
- Manage revenue targets for Performance Solutions by maintaining existing data products and developing new revenue-driving products
- Maintain and nourish relationships among Performance Solutions, Analytics, Data Engineering, Operations, and Media to identify proper operational efficiencies and design solutions to provide those efficiencies
VP Business Intelligence
360i
01.2014 - 01.2018
- Manage lean team of managers and analysts to administer 60-80 TB data platform responsible for data integration (Python, SSIS), analytics (SSAS, R), and data visualization (SSRS, Tableau)
- Develop new service offerings related to data architecture, onboarding, tag management, and web analytics
- Serve as key data integration expert across multiple offices, determining client needs and data sources while designing ETL systems to integrate 3rd party (client-side or web analytics) with campaign management platforms
- Initiate, plan, and oversee migration from terrestrial to cloud-based data platforms aligning Executive, Business Intelligence, Product Development, Analytics, Technology, and IT departments
- Design data governance standards for 360i, including application and management of security, database administration, data ingestion standards, and data dissemination
Sr. Director Business Intelligence
360i
01.2010 - 01.2014
- Conduct internal training regarding software, 3rd Party analytics, and research opportunities
- Create product offering for 3rd party analysis, identifying conversion funnels and opportunities for improving on-site customer experiences
- Develop ETL processes for client data within SearchIgnite systems – includes 3rd Party Analytics data, off-line transactional data, and client in-house data
- Support all paid media and SEO reporting throughout 360i including report development, and automation of report via database applications
Director Analytics
360i
01.2006 - 01.2010
- Develop original automated reporting, replacing manual reporting processes by pairing MS SQL and MS Excel to provide full service reporting with minimal human intervention
- Consolidate from large team to small team by identifying team members and their applicable skills, migrating personnel to appropriate positions within the company
- Educate company personnel on proper utilization of database systems, data assimilation processes, ETL, and 3rd party analytics tools
Education
MS - Statistics
University of Tennessee
01.1998
BS - Mathematics
University of Tennessee
01.1996
Skills
- Client Management
- Project Management
- Database management
- Skills Training
- Data Warehousing
- Data Visualization
- People Management
- Data Governance
Personal Information
Title: Data/Business Intelligence Lead
Timeline
Marketing Automation Engineer
PlayOn! Sports
01.2020 - 01.2026
VP Performance Solutions
360i
01.2020 - 01.2026
VP Business Intelligence
360i
01.2014 - 01.2018
Sr. Director Business Intelligence
360i
01.2010 - 01.2014
Director Analytics
360i
01.2006 - 01.2010
MS - Statistics
University of Tennessee
BS - Mathematics
University of Tennessee