Summary
Overview
Work History
Education
Skills
Websites
Freelanceprojects
Timeline
Generic

Royce Johnson

Senior Digital Writer
New York,NY

Summary

Flexible Digitall Copywriter ready to take on varied and diverse writing projects. Equally skilled at delivering technical whitepapers and promotional ad copy. Known for fulfilling duties typically assigned to several writers and editors. Keen to take ownership of brand identity initiatives and customer outreach efforts.

Overview

8
8
years of professional experience

Work History

  • Provided brand and strategic content development and user-centric copywriting execution for range of civic organizations and political figures including Upworthy, Crooked Media, LA based Councilwoman’s campaign Nithya for The City.

Senior Copywriter

Humanscale
2 2022 - Current
  • Oversee the creation of brand guidelines, homepage, e-commerce, product specification and micro copy for leading ergonomic furniture brand
  • Spearheaded content rebrand for Humanscale’s ‘Sustainability” and “Refreshed” programs substantially increasing B2C engagement
  • Conceptualized and refreshed quarterly sales copy guidelines increasing e-commerce sales by 62%
  • Collaborating with Digital Product Director and UX Design Team to define product strategy and create seamless user experience across consumer-facing website and digital marketing eco-systems
  • Enhanced product offering pages + microsites with video content promoting an engaging and informative user-experience
  • Launched “The world's most sustainable task chair” breaking down complex processes guiding users through an intricate upcycling process
  • Distilled complicated content on microsites and homepages into concise and informative copy.

Copywriter/Strategist

Payani Media (formerly LookinLA)
03.2021 - 02.2022
  • Created and oversaw brand narratives and digital content for 10+ B2B and D2C brands for performance based digital marketing agency
  • Clients include: PeopleG2, ROKiT Ride and Corr Heal Beverly Hills
  • Led content digital content strategy and execution across SEO, websites, paid media, PPC, Organic, blogs and social media channels
  • Strategized and created conversion-focused web banners and Google ads increasing client’s online visibility by 50%.

Copywriter/Digital Content Manager

The Roaming Hunger Agency
02.2017 - 08.2020
  • Spearheaded hyper-targeted digital content, blog and SEO strategy for experiential brand activations for niche marketing agency
  • Reimagined and revitalized campaigns for Netflix Narcos
  • Achieved top rankings and visibility increasing specific client revenue by 200%
  • Conceptualized and developed documentary style Instagram series that garnered over 3K new followers and increased audience engagement by over 400% over a 10 week period.

Education

Bachelor of Fine Arts -

New York University

Skills

Writing & SEO: CRM Copy, Digital and Multichannel Campaign Development, Ecommerce Product Copy, Headline Creation, Keyword Research, Microcopy and Instructional Copy Narrative Storytelling, Meta Descriptions, Persuasive Writing, Research, SEO Best Practices, User Journey Analysis, Wireframing

Marketing and Analytics: Google Analytics, SEM Rush Exposure to HubSpot, Facebook Insights and Sprout Social

Software and Tools: Creative Cloud, Figma, Google Suite, Microsoft Suite, Mondays, Slack

Freelanceprojects

Provided brand and strategic content development and user-centric copywriting execution for a range of civic organizations and political figures including Upworthy, Crooked Media, LA based Councilwoman’s campaign Nithya for the City.

Timeline

Copywriter/Strategist

Payani Media (formerly LookinLA)
03.2021 - 02.2022

Copywriter/Digital Content Manager

The Roaming Hunger Agency
02.2017 - 08.2020

Senior Copywriter

Humanscale
2 2022 - Current

Bachelor of Fine Arts -

New York University

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Royce JohnsonSenior Digital Writer