Joan Shockey
Marietta,GA
Summary
Customer-oriented retail manager with several years of experience in building relationships, developing marketing campaigns, cultivating partnerships, retaining top accounts and growing profit channels. Tactical team builder with expertise in introducing products, implementing pricing models and determining customer needs to deliver effective solutions.
Overview
27
27
years of professional experience
Work History
Brand Manager
The Icebox Cool Stuff
Atlanta, Georgia
12.2024 - Current
- Developed brand strategies for unique products for specific brands.
- Managed product launches to enhance brand visibility and market presence.
- Collaborated with cross-functional teams to ensure cohesive branding efforts.
- Planned, developed, and led negotiation of key business partnerships.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Built a retail partnership with major clients leading to significant top and bottom line sales increase.
- Collaborated with design teams to ensure brand consistency across digital platforms.
- Updated existing webpages with new content or changes in design elements.
- Analyzed customer feedback to identify areas of improvement for the website interface.
- Developed strategic sales plans to penetrate new markets and increase customer base.
- Trained and mentored sales representatives in product knowledge and customer engagement.
- Conducted regular performance reviews to assess team effectiveness and drive improvement.
- Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
- Supported event planning by organizing logistics and vendor relationships.
- Implemented best practices for activation processes to increase efficiency.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
MCBB Retail Manager
Cracker Barrel Old Country Store Inc
Kennesaw, Georgia
02.2019 - Current
- Managed daily operations of a store and restaurant with combined sales of $7M per year.
- Supervised staff to ensure customer satisfaction and proper performance of duties.
- Developed strategies for increasing sales and improving customer service.
- Implemented new policies and procedures to improve efficiency.
- Hired, trained, mentored, and evaluated staff members on a regular basis.
- Conducted inventory management activities such as receiving shipments and maintaining stock levels.
- Resolved customer complaints in an efficient manner while ensuring customer satisfaction.
- Created weekly schedules for store employees according to labor laws and budget constraints.
- Maintained cleanliness standards throughout the store by delegating tasks to staff members.
- Oversaw all aspects of merchandising within the store including product placement and display design.
- Improved profitability by executing daily, weekly, and monthly floor plan changes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Mentored and promoted managers and shift leaders from within the internal talent pool as part of the company wide training process.
- Functionally led market of 4 stores with a combined retail revenue of $5Million per year.
- Conducted regular store visits to ensure compliance with company policies, standards, and regulations.
- Provided ongoing coaching and training for store managers on how to maximize productivity and profits.
- Identified opportunities for process improvement across multiple locations within the district.
- Worked with direct reports to develop and implement action plans, improving operating results.
Multi Store Leader
Payless ShoeSource Inc.
Atlanta, GA
05.2004 - 02.2019
- Developed, implemented and monitored store policies and procedures to ensure a safe working environment.
- Assisted in the recruitment, selection, training and development of store staff.
- Planned and delegated daily tasks to team members to maximize efficiency.
- Monitored sales activities to identify areas of improvement in customer service, product availability and display standards.
- Maintained accurate records of inventory levels, purchases, sales and other financial data.
- Provided guidance to team members on how to resolve customer complaints quickly and effectively.
- Created weekly schedules for all staff based on business needs.
- Evaluated employee performance against established goals and objectives.
- Analyzed sales reports and identified trends in order to develop effective strategies for increasing profitability.
- Organized special events such as charity fundraisers or holiday celebrations for customers.
- Identified new opportunities for growth within the multi-store network by collaborating with other leaders.
- Stocked shelves and supplies and organized displays to focus customer attention on specific items.
- Analyzed sales data to identify trends and adjust sales strategies accordingly.
- Managed several stores at any given time in the capacity of general manager, up to 4 stores with a staff of up to 20 and sales of approx. $2.5Million per year.
Department Manager
Kids R Us
Kennesaw, Georgia
12.1999 - 01.2004
- Lead and manage a team in the Department, ensuring that all tasks are completed efficiently and on time.
- Coached and trained new staff members, providing guidance on department policies and procedures.
- Implemented cost-saving initiatives throughout the Department while maintaining high standards of quality assurance.
- Resolved customer complaints promptly and professionally in order to maintain good relationships with clients.
- Maintained up-to-date records of inventory levels for efficient ordering and stocking purposes.
- Provided technical support as needed when troubleshooting issues related to equipment or software.
- Handled shift overstock, restocking and inventory control.
- Worked closely with sales associates to complete tasks.
- Supported shrinkage and safety awareness, reviewed sales and inventory data, identified trends and prepared reports for management.
Education
Bachelor of Science - Political Science And Government
Kennesaw State University
Kennesaw, GA05-2014
Skills
- Team Building
- Leadership
- Inventory Control
- Visual Merchandising
- Salesmanship
Timeline
Brand Manager
The Icebox Cool Stuff
12.2024 - Current
MCBB Retail Manager
Cracker Barrel Old Country Store Inc
02.2019 - Current
Multi Store Leader
Payless ShoeSource Inc.
05.2004 - 02.2019
Department Manager
Kids R Us
12.1999 - 01.2004
Bachelor of Science - Political Science And Government
Kennesaw State University