Keteisha Ann Gillette
Miami Gardens,FL
Summary
Talented marketer with a demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships, and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities. Strong communicator with natural leadership talent and high energy. An impactful and successful manager, talented at building teams and motivating personnel to new levels of performance.
Overview
12
12
years of professional experience
Work History
Brand Manager
Wisynco Group Limited
05.2014 - 04.2023
- Remotely repositioned and officially launched and marketed Jamaica’s first and only energy drink moving the brand from 30,000 cases to a current average of 220,000 cases & moving perception positively as the brand was at the time under rejection and negative associations
- Was assigned another beverage to manage in 2016
- Manage a combination budget of $150 million
- Manage a team of 50 plus persons
- Management of Creative Agencies
- Write strategic yearly plans for brand development
- Monthly tracking and reporting of brand performance
- Manage and track customer purchases to meet target through sales team personnel
- Negotiate partnerships on behalf of Wisynco/brands
- Implements business development plans/relationships for Wisynco through brands
- Deliver year over year sales and awareness growth of brands (13%-30%) since 2011
- Performance Management and tracking development of direct reports
- Conduct marketing training (brand positioning, merchandising, brand alignment etc.) in new markets for my brands.
Brand Events Coordinator
Wisynco Group Limited
12.2010 - 01.2014
- Develop relationships with Sales Team and customers through weekly visits to the trade and by monitoring in store sales
- Provide guidance to Merchandising Teams for brand planograms and portfolio mix
- Tracking and reporting on Marketing Budget assigned to the brands
- Negotiated premium and small-scale sponsorships on behalf of company and beverage brands such as Coca Cola, WATA, BOOM Energy Drink, CranWata, Ocean Spray, BIGGA Soft Drink & Welch’s
- Manipulate data and report monthly sales as requested for promotional activities and sales targets within depth analysis of promotional activities thus ensuring there is a comprehensive program for each brand, for each distribution level – wholesalers, retailers etc.
Education
Bachelor of Business Administration - Marketing
Portmore Community College
01.2021
Associates in Business Management -
Portmore Community College
01.2019
University of Technology, Jamaica
01.2010
University of the West Indies
01.2008
Tourism Product Company Ltd.
01.2005
Skills
- Excellent written and oral communication skills
- Social Media Management
- Team Building
- Computer Literacy – Microsoft Excel, PowerPoint, Word
- Strong negotiation skills
- Good organizational and planning skills
- Customer Relationship Building
- Leadership
- Sales Monitoring
- Event Coordination
- Marketing Expertise
- Project Management
- Growth Tracking
Websites
- http://jamaica.loopnews.com/content/wisynco-commits-10-more-houses-benefit-jamaicas-vulnerable
- https://www.allsportsjamaica.com/arnett-gardens-meet-with-waterhouse-in-boom-el-clasico/
- https://sflcn.com/wisynco-rolls-out-new-blend-for-jamaican-soft-drink-brand-bigga-pineapple-ginger/
- https://jamaica-star.com/article/entertainment/20181219/boom-goes-live-christmas-eve
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Brand Manager
Wisynco Group Limited
05.2014 - 04.2023
Brand Events Coordinator
Wisynco Group Limited
12.2010 - 01.2014
Bachelor of Business Administration - Marketing
Portmore Community College
Associates in Business Management -
Portmore Community College
University of Technology, Jamaica
University of the West Indies
Tourism Product Company Ltd.
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