Joanna Guillotte
Alexandria,LA
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures. As well as, a hardworking and passionate job seeker with strong organizational skills eager to secure entry-level position. Ready to help team achieve company goals.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator & Office Assistant
The Campo Agency
01.2016 - 05.2018
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution through both mail and email.
- Composed daily posts for social media and helped build corporate presence on Facebook and through email lists
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Created and managed social media campaigns to increase brand engagement.
- Developed and tracked performance indicators to measure results of marketing campaigns.
Advertising Sales
Lagniappe Media
08.2015 - 01.2016
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
- Made outbound calls to potential new customers and existing customers to upsell advertising packages.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
Executive Advertising Coordinator
Noles-Frye Realty
02.2013 - 10.2015
- Maintained promotional calendar and developed communication channels to keep sales agents aware of programs.
- Photographed and input specific information pertaining to properties and or landmarks currently listed for sale.
- Helped sales agents in determining design and layout of for sale and spec properties.
- Created and presented media and advertising packages to prospective customers.
- Listened attentively to agent feedback to create stronger relations and shape business.
- Educated sales agents on specific marketing strategies to increase client sales and overall promotion effectiveness.
Manager of Elective Services
Kleinpeter Veterinary Hospital, LLC
08.2009 - 05.2012
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Established team priorities, maintained schedules and monitored performance.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
Education
Associate of Arts - Graphic Design
Art Institute of Dallas, Dallas, TX
Dallas, TX05.2008
Bachelor of Arts - Advertising & Marketing
Art Institute of Dallas, Dallas, TX 70508
Dallas05.2006
High School Diploma -
Alexandria Senior High School
Alexandria, LA05.2000
Skills
- Sales and Marketing
- Administering Social Media Accounts
- Negotiation and Persuasion
- Social Media Content Creation
- Promotional Campaigns
- Tradeshows
- Social and New Media
- Web Site Content
- Marketing Analytics
- Brand Awareness
- Lead Generation Campaigns
- Digital Marketing
- Event Planning
- Market Research
- Strategic Design
Timeline
Marketing Coordinator & Office Assistant
The Campo Agency
01.2016 - 05.2018
Advertising Sales
Lagniappe Media
08.2015 - 01.2016
Executive Advertising Coordinator
Noles-Frye Realty
02.2013 - 10.2015
Manager of Elective Services
Kleinpeter Veterinary Hospital, LLC
08.2009 - 05.2012
Associate of Arts - Graphic Design
Art Institute of Dallas, Dallas, TX
Bachelor of Arts - Advertising & Marketing
Art Institute of Dallas, Dallas, TX 70508
High School Diploma -
Alexandria Senior High School
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