Joanna Roussilhe

• Leadership Support: Steering growth and strategic development for group entities (Marinas, Services, Real Estate) in Martinique and Quebec.
• Structuring & Oversight: Coordinating multi-entity projects, rigorous budget tracking, and competitive benchmarking to guide investment decisions

• Strategic Deployment: Translate the CEO’s vision into actionable initiatives and ensure consistent execution across all business units.
• ESG & CSRD Leadership: Design, lead, and fully manage the Group’s CSR/ESG strategy, including CSRD-compliant sustainability reporting.
• Executive Decision Support: Consolidate, analyze, and synthesize strategic data for the Executive Committee (COMEX); prepare high-impact decision memos and strategic reports.
• Executive Coordination & Communication: Act as the primary interface between the CEO and management teams, overseeing strategic alignment as well as internal and external communications.

• Governance & Performance: Supervising large-scale initiatives and monitoring KPIs to achieve global revenue targets.
• Change Management: Transforming processes, governance structures, and organizational culture.
• Executive Communication: Communicating the strategic vision to the organization and drafting reports for the Board of Directors.
• Collective Intelligence: Managing an external Advisory Board and facilitating co-construction workshops to strengthen strategic alignment.

• B2B Retention Strategy: Designing and deploying a loyalty program and long-term engagement strategy to secure the client portfolio.
• Ecosystem Orchestration: Leading a dynamic community through exclusive events and personalized customer experience programs.
• Co-construction & Insights: Facilitating product design workshops and moderating roundtables with C-Level Key Accounts.
• Cross-functional Coordination: Streamlining interactions between customers and internal teams to ensure operational excellence and retention.

• Startup Acceleration: Designing innovation programs, competitions, and mentoring to drive the international growth of French Tech companies.
• Partnership Development: Negotiating and establishing strategic alliances to strengthen the innovation ecosystem.
• Event Engineering: Leading French Tech pavilions at global trade shows (logistics, marketing, and global brand influence).

• International HR Strategy: Supporting key accounts in deploying their international corporate volunteer programs.
• Network Coordination: Acting as the interface between foreign subsidiaries and HR departments to optimize international recruitment.

Marketing and communication for French SMEs expanding into the UK market

Coordination of ministerial receptions, cultural events, and conferences; management of VIP guest lists and budgets.