Joanne Iadarola
Sales Executive
Danbury,CT
Summary
Dynamic Sales Executive with 15 years of experience providing high level of customer service while increasing revenues. Successful at leveraging sales technologies, software and CRM data to identify, analyze and act upon leads, opportunities and sales funnels. Personable communicator focused on Senior Account Sales Executive leveraging extensive experience in business development, project management, marketing strategy, and stakeholder engagement to successfully acquire and retain accounts. Possess excellent project management and leadership skills, and passionate about driving new business and cultivating. Excellent reputation as a loyal, energetic individual with integrity exceeding client expectations.
Overview
24
24
years of professional experience
Work History
Senior Sales Executive
North American Media
04.2009 - Current
- Project manage client's relationships and provide daily account strategy for retention, while growing the relationship
- Identify and oversee media buying based on clients' needs and budget using online and offline channels to include direct mail, alternative media, tele marketing, print media, and online advertising
- Proactively monitor corporate accounts and determine avenues for account growth including up-sell and cross – sell opportunities
- Maintain sales reports to coordinate follow up, and tracking of sales metrics
- Generate New Business Development via in house leads, prospecting via Sales Tools, and representing company at trade shows and networking events
- Responsible for accounts budgets of $500 thousand plus
- Coordinates sales efforts between clients, and external vendors including fulfillment centers, printers, and mail houses
- Plans, and organizes all kick off calls, presentations/proposal, and networking events for New Business Development team
- Achieved a stellar reputation as a concept to completion driver, while supporting a large variety of clients
- Visit with existing clients, and new prospects as needed.
- Shaped sales approaches to individual clients, facilitating relationships with customers and driving revenue to over $300K.
- Prospected leads, scheduled meetings and converted targets into customers at 50% rate.
Sr. Account Executive
Media Advisors Group
06.2006 - 04.2009
- Involved in New Business Development and overall operations of company
- Provided guidance to management on corporate operations, including vendors, trade shows, travel, and office procedures
- Attended industry conferences to strength current business and build new relationships
- Responsible for optimizing business workflow, coordination with IT and office equipment, designing and implementing procedures/office administration, reviewing and approving supplies orders, and allocating available resources to enable successful task performance.
- Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
- Sold new products and services and developed new accounts to maximize revenue potential.
- Brought in over $300K in revenue while managing multiple high-profile accounts.
- Promoted company offerings to diverse customers with targeted and disciplined approach.
Account Executive
Dunn Data Co.
04.2000 - 06.2006
- Acted as a direct marketing consultant to over 100+ clients providing knowledge, service, and recommendations to ensure successful and comprehensive marketing campaigns
- Orchestrated and implemented a 2 Million name database for an IT Conference company resulting in savings of over a $100K a year
- Managed and provided support to client circulation plans from inception to invoicing.
Education
Bachelor of Science Degree in Business Management/Marketing -
Mercy College
Dobbs Ferry, New YorkSkills
Sales Development
Client Account Management
Sales Presentations
Strategic Planning
Client Relationship Management
Lead Prospecting
Business Networking
Upselling Expertise
Prospecting Skills
Account Servicing
Client Acquisition
Memberships And Community Involvement
- Direct Marketing Club of NY
- Hudson Valley Direct Marketing Association
- Direct Marketing Association
- Big Brother – Big Sister Program – 13 years
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Sales Executive
North American Media
04.2009 - Current
Sr. Account Executive
Media Advisors Group
06.2006 - 04.2009
Account Executive
Dunn Data Co.
04.2000 - 06.2006
Bachelor of Science Degree in Business Management/Marketing -
Mercy College