Joanne Oelkers

• Lead onboarding and strategic implementation of 6sense customers.
• Provide strategic guidance, hands on training, and serve as a product expert for customers, understanding their strategic priorities and providing recommendations to drive 6sense value.
• Collaborate with cross-functional teams on various projects related to the Commerical bundle, conversational email best practices, and marketing insights SME team.
• Team lead for Commercial Revenue Marketing Consultants, providing strategic direction to better enable their customers, improving team member's individual process(es), and supporting team on managing complex, escalated customer issues.

Managed the digital strategy for best in class lead nurturing campaigns with a focus on content strategy, pipeline growth and accelerating new business.

• Managed global digital marketing campaigns focused on lead generation and driving pipeline for the business.
• Executed campaigns which included content strategy, email marketing, social media tactics, brand alignment and localized campaign translation, managing a global budget.

• Managed digital marketing team members focused on social media and email marketing to support lead generation and campaign initiatives.
• Project managed a variety of programs related to driving awareness around HP’s Big Data solutions, refining social media best practices and processes, and conducting persona research and content auditing to understand buyer’s content needs and triggers.

• Managed web marketing operations, and was responsible for the performance and analysis of over 12 web properties designed to generate leads and build awareness.
• Managed the creative design and email marketing teams, and launched marketing automation technology and other new media for the company.

• Lead the launch and growth of the company's first online networking community website and social media channels.
• Developed and implemented social media strategy, compliance procedures and social media metrics reporting for the company's social media properties.