JOAQUIN LEE
SAN ANTONIO,TX
Summary
Performance-Driven Marketing Manager with a decade of expertise in Paid Social and Influencer Marketing. Specialized in scaling revenue and brand visibility, with career highlights including generating $4M+ in revenue through strategic influencer partnerships and driving a 45% sales lift for retail brands. Deep technical proficiency in Meta Ads Manager, TikTok, and Google Analytics, utilizing advanced Excel modeling to identify cross-platform trends and maximize Return on Ad Spend (ROAS).
Overview
10
10
years of professional experience
Work History
Paid Media Manager
Consiglieri
Remote
06.2024 - Current
- Led creative strategy and development for Google’s paid social campaigns across priority platforms (Meta, LinkedIn, YouTube, Twitter/X), championing "social-first" storytelling that adhered to strict brand guidelines while maximizing engagement.
- Directed over 40 high-level strategic reviews with Google executives and stakeholders, presenting campaign performance, optimization roadmaps, and actionable next steps to refine paid social architecture.
- Acted as a Subject Matter Expert (SME) for social platforms, leveraging deep knowledge of algorithm updates and beta features to inform creative innovation and continuous performance optimization.
- Translated over 50 complex product and marketing briefs into compelling social narratives, collaborating with cross-functional teams to ensure messaging alignment across the full marketing funnel.
- Oversaw the end-to-end creative lifecycle, managing partner relationships from initial briefing and approvals through to trafficking and final measurement, ensuring seamless execution.
- Orchestrated over 70+ campaign flighting and logistics in partnership with Program Management, maintaining rigorous editorial calendars to guarantee the timely delivery of all paid assets.
Senior Paid Media Manager, Global Paid Media
Microsoft via JeffreyM Consulting
Seattle, WA
09.2021 - 06.2024
- Strategized and executed high-impact paid media campaigns for Microsoft’s Quantum AI division, targeting C-Suite and Business Decision Makers (BDMs) to drive a 220% increase in engagement and 60% follower growth.
- Managed end-to-end campaign operations across a diverse channel mix (TikTok, LinkedIn, Meta, Google Search & Display), successfully launching over 800 campaigns via Sprinklr and Skai.
- Scaled brand visibility across US and LATAM markets, achieving a 35% lift in brand awareness through optimized budget allocation and audience segmentation.
- Engineered data-driven reporting pipelines, aggregating native platform data (Instagram, Meta, TikTok) into complex Excel models (utilizing VLOOKUPs and Pivot Tables) to identify cross-platform trends and optimize spend.
- Directed creative strategy by developing high-performance assets tailored to platform-specific algorithms, significantly improving Click-Through Rates (CTR) and user retention.
- Achieved rapid career progression, earning a promotion to Senior Global Paid Media Manager in recognition of leadership capabilities and consistent delivery of KPIs.
Senior Digital Media Manager
New Engen
Seattle, WA
01.2019 - 09.2021
- Generated over $4 million in revenue (2020-2021) by spearheading influencer partnerships and sourcing high-performing User-Generated Content (UGC) to fuel paid acquisition layers.
- Drove a 45% increase in retail sales for Moon Oral Care within a single quarter by orchestrating targeted website conversion campaigns across TikTok and Meta Ads Manager.
- Managed a portfolio of 20+ clients, leading end-to-end media planning including budget allocation, audience segmentation, and KPI definition to align paid social efforts with broader business objectives.
- Optimized creative performance by collaborating with internal and external design teams to produce platform-native assets, ensuring creative deliverables aligned with media buying strategies and algorithm best practices.
- Streamlined campaign execution by developing comprehensive content calendars and go-to-market timelines, ensuring the timely launch and rigorous testing of creative assets across all digital touchpoints.
Account Manager
Convoy
Seattle, WA
10.2015 - 12.2018
- Managed enterprise-level relationships with major shippers including Walmart, Target, and Niagara Bottling, orchestrating streamlined logistics solutions that increased product allocations and freight volume.
- Drove 35% year-over-year revenue growth (2016-2017) by deepening client trust and securing a larger "share of wallet" for freight delivery across national facilities.
- Identified and executed upsell opportunities by partnering with the Sales team, successfully expanding the client base and increasing average contract value through strategic solution selling.
- Boosted user retention by 75% through the execution of targeted engagement strategies, leveraging paid media and app-based messaging to ensure continuous platform usage by freight carriers.
- Overhauled client onboarding workflows, reducing time-to-value for new accounts and significantly improving customer satisfaction scores (CSAT) through a more efficient service delivery model.
Education
Bachelor of Science - Marketing
University of Houston
Houston, TX05.2016
Minor - Retail and Consumer Science
University of Houston
Houston, TX05.2016
Skills
- Core Competencies: Digital Marketing, Social Media, Paid Media- Search & Social, SEO, Analytics, Client Management, Campaign Strategy, Data Analysis, Affiliate Marketing
- Ad Platforms: TikTok Ads, LinkedIn Ads, Meta Ads, Google Ads, Search & Display Ads, Snapchat Ads, Reddit Ads, Spotify Ads
- Tools: Sprinklr, Skai, Asana, AirTable, Microsoft Excel (VLOOKUP, Pivot Tables), Word, PowerPoint, Google Planner
Timeline
Paid Media Manager
Consiglieri
06.2024 - Current
Senior Paid Media Manager, Global Paid Media
Microsoft via JeffreyM Consulting
09.2021 - 06.2024
Senior Digital Media Manager
New Engen
01.2019 - 09.2021
Account Manager
Convoy
10.2015 - 12.2018
Minor - Retail and Consumer Science
University of Houston
Bachelor of Science - Marketing
University of Houston