Jodi McDermott
New York,NY
Summary
Experienced Sales, Marketing, Business Development, and Operations professional with a strong background in digital sales, convergent sales, and product/brand development. Proven ability to utilize emerging technologies and apply innovative solutions to solve complex problems. A quick learner with excellent communication skills, always eager to take on new challenges with dedication, enthusiasm, and a passion for continuous improvement.
Overview
2018
2018
years of professional experience
Work History
Independent Contractor
Self-employed
10.2000 - 03.2017
Contract services rendered for short and long-term client assignments in outside sales/account management, business development, project management and operations. Provided a seasoned professional who expertly reached revenue expectations, negotiated partner integrations, and implemented best business terms to successfully reach clients goals on time and on budget
Clients:
WWE – International Operations & Business Dev Manager (6/15-6/17)
DIRECTV – Senior Sales Manager, National Corporate Accounts Group (10/08-12/08)
AETN TELEVISION NETWORKS – Senior Manager, Digital Ad Sales Strategy (3/06-9/08)
MENUPAGES.COM – National Sales Director(8/05-1/07)
ZIFF DAVIS MEDIA – West Coast Sales Manager/Custom Solutions Division (01/05- 7/05)
PRIMEDIA CONSUMER MEDIA – Director Digital Ad Sales East Coast (5/03-1/05)
TV GUIDE - Interactive Platform Guide– National Account Executive (10/00-06/01)
Senior Director of Advertising/Convergent Media
USAi Networks
09.1998 - 10.2000
- Developed first convergent sales programs for USA Networks, leveraged new media technologies, e-commerce, channel content and online to present for multi-platform sales generating a 300% YOY increase in revenue for department
- Channels and Platforms included: SYFY, USA, Studios USA, HSN, Universal Studios & Ticketmaster
- Worked in tandem with content development team to structure original online programming and successfully sold cross channel
- Established and expanded new media department, supervised staff of six
- Recipient of 1999 and 2000 Outstanding Sales Award for achievement in sales, leadership and improvement to USA/Universal corporation
Interactive Account Manager - East Coast/Mid West
Winstar Interactive Media
Marketing Manager
Entertainment Weekly Magazine
Marketing Manager – Home Video Division
New Line Cinema
Casting Assistant and Marketing-Sales Coordinator
Court TV
Education
Bachelor of Arts - Media Communications
Pennsylvania State University
Happy Valley, PASkills
- Cross Platform/Digital Ad Sales
- Content and Product Development/Distribution
- Project Management
- Sales Marketing
- (OTT) & Partnership Sales/Sales Management
- Operations Management
- Data Analytics
- Revenue Analysis and Optimization
- Marketing Management
- Business Development
- Content Creation
- Proficient with Microsoft Office
- Google Analytics Certification - in progress
- Web Analytics (SEO/SEM)
Websites
Interests/Activities
- Chair multiple fundraising events and special projects for NYC Public Schools
- Gut renovated and procured donations to rebuild elementary school library, including donations of new computers and books to support their French and Spanish programs.
- Volunteer and Fundraise for many non-profit organizations; MS, ALS, Gods Love We Deliver, City Meals On Wheels, Cycle for Survival, St. Jude's and others.
- NYC Roadrunner Club Achilles volunteer, TRX, tennis, skiing, and cycling
Timeline
Independent Contractor
Self-employed
10.2000 - 03.2017
Senior Director of Advertising/Convergent Media
USAi Networks
09.1998 - 10.2000
Interactive Account Manager - East Coast/Mid West
Winstar Interactive Media
Marketing Manager
Entertainment Weekly Magazine
Marketing Manager – Home Video Division
New Line Cinema
Casting Assistant and Marketing-Sales Coordinator
Court TV
Bachelor of Arts - Media Communications
Pennsylvania State University