Jodi Williams
Minneapolis,USA
Summary
Strategic leader with broad experience across enterprise activation, merchandising, and digital guest experience. Known for bringing clarity to complex priorities, aligning large cross-functional teams, and translating consumer insights and business goals into scalable plans and measurable results.
Overview
21
21
years of professional experience
Work History
Merchandising Solution Lead
Target
Minneapolis, Minnesota
10.2025 - Current
- Led development and delivery of Target’s enterprise activation plan for the 2026 World Cup, mobilizing a large cross-functional team and integrating plans across functions to optimize against business goals within a highly compressed timeline.
- Shaped early Merchandising Authority efforts by consulting on operating routines and process design, developing user personas, and representing diverse Areas of Expertise to ensure solutions reflected end-user and enterprise needs.
- Help shape the operating model for a newly established team by improving project intake, planning routines, and ways of working.
Lead Consultant, Strategy & Operations, Merchandising, Strategy & Capabilities
Target Corporation
Minneapolis, USA
05.2022 - 10.2025
- Led a cross-functional team of 40+ stakeholders through key milestones, operating routines, and complex problem-solving to develop quarterly enterprise plans aligned with financial goals and evolving consumer behavior.
- Translated business performance, consumer insights, and strategic priorities into executive-ready recommendations and presentations that informed enterprise leadership decisions.
- Aligned merchandising, strategy, operations, finance, and partner teams to ensure accountability for shared priorities, timelines, and deliverables.
- Identified risks and opportunities, facilitating decisions and action plans that enhanced execution and business outcomes.
- Synthesized complex inputs into clear narratives and strategic insights, influencing executive leadership forums across the enterprise.
Senior Manager, Site Merchandising, Swim, Hosiery, Intimates, Performance & Sleepwear
Target Corporation
Minneapolis, USA
08.2016 - 04.2022
- Owned the digital site merchandising strategy for Swim, Hosiery, Intimates, Performance, and Sleepwear, translating category and enterprise priorities into guest-first experiences that drove sales, conversion, and profitability.
- Identified a basket-building opportunity and led the development of shoppable item-level photography, reducing friction in the guest journey and driving a 25% increase in average order value and an increase of more than one unit per order across apparel categories.
- Developed seasonal and evergreen merchandising roadmaps informed by financial performance, guest behavior, assortment opportunities, and competitive insights to optimize navigation, product discovery, content, and storytelling.
- Partnered with Merchandising, Creative, Product, UX, Analytics, Marketing, and Operations to align digital strategies and prioritize high-value opportunities, resulting in new site experiences.
- Balanced guest experience, financial impact, and operational feasibility to effectively prioritize initiatives across multiple categories.
Senior Manager, Item Center of Excellence
Target Corporation
Bangalore, India
10.2015 - 07.2016
- Led 20+ person team across multiple business segments, prioritizing initiatives, developing talent, and ensuring consistent execution across organization.
- Led transition of SKU management work to Target’s Bangalore office, designing and implementing new operating model that delivered cost savings and enhanced process efficiency.
- Created and facilitated digital experience training for Target India team members, strengthening digital acumen and building capabilities for Target’s evolving digital business.
Senior Manager, Site Merchandising, Jewelry, Accessories & Shoes
Target Corporation
Minneapolis, USA
05.2014 - 10.2015
- Led the team responsible for developing and optimizing Target’s digital assortment experience across Jewelry, Accessories, and Shoes.
- Drove category growth through guest-focused merchandising and conversion strategies, delivering a 25% comparable-sales increase and a 256-basis-point improvement in conversion in 2014.
Manager, Site Merchandising, Intimates, Sleep, Performance & Design Partnerships
Target Corporation
Minneapolis, USA
02.2013 - 04.2014
- Developed quarterly and monthly digital merchandising strategies for Intimates, Sleepwear, and Performance, helping position the business among Target.com’s top-performing categories and delivering 54% year-over-year comparable growth.
- Led digital strategy and execution for the Phillip Lim for Target launch, generating $7M in Target.com sales in one week against an average total weekly sales base of $16M.
Sr. Specialist, Brand & Editorial Content Planning
Target Corporation
Minneapolis, USA
01.2010 - 02.2013
- Led Target.com homepage and seasonal experience strategy, translating key enterprise priorities into compelling, guest focused digital experiences.
- Directed cross-functional redesign and optimization following the launch of Target’s proprietary platform, resolving functionality gaps through complex development and deployment efforts.
Planning Expert, Company Space
Target Corporation
Minneapolis, USA
01.2008 - 01.2010
- Led strategy and execution for Target.com’s inaugural Black Friday in July event, achieving $1.2M in incremental sales and driving 2M additional site visits.
- Developed Target’s first digital Gift Finder, enhancing product-discovery experience and earning recognition for marketing innovation.
Analyst, Merchandise Presentation
Target Corporation
Minneapolis, USA
05.2006 - 01.2008
- Created and implemented Target.com’s first curated, cross-category seasonal shopping experiences, which organized products based on guest needs and complete solutions.
Assistant Buyer, Toys
Target Corporation
Minneapolis, USA
04.2005 - 05.2006
- Supported Merchandising Directors and managed the end-to-end digital item lifecycle for Target.com’s Toys and Baby businesses.
Education
Bachelor of Arts - International Relations, Business, History
University of Minnesota
Minneapolis, MNSkills
- Enterprise Strategy & Activation
- Cross-Functional Leadership
- Strategic Problem Solving
- Digital Merchandising & Guest Experience
- Executive Influence
- Operating Model Design
- Financial analysis
- Change Leadership
Timeline
Merchandising Solution Lead
Target
10.2025 - Current
Lead Consultant, Strategy & Operations, Merchandising, Strategy & Capabilities
Target Corporation
05.2022 - 10.2025
Senior Manager, Site Merchandising, Swim, Hosiery, Intimates, Performance & Sleepwear
Target Corporation
08.2016 - 04.2022
Senior Manager, Item Center of Excellence
Target Corporation
10.2015 - 07.2016
Senior Manager, Site Merchandising, Jewelry, Accessories & Shoes
Target Corporation
05.2014 - 10.2015
Manager, Site Merchandising, Intimates, Sleep, Performance & Design Partnerships
Target Corporation
02.2013 - 04.2014
Sr. Specialist, Brand & Editorial Content Planning
Target Corporation
01.2010 - 02.2013
Planning Expert, Company Space
Target Corporation
01.2008 - 01.2010
Analyst, Merchandise Presentation
Target Corporation
05.2006 - 01.2008
Assistant Buyer, Toys
Target Corporation
04.2005 - 05.2006
Bachelor of Arts - International Relations, Business, History
University of Minnesota