PETER NORGAARD
Chicago,IL
Summary
Revenue leader and builder with 10+ years in ad tech, driving growth across programmatic, mobile, CTV, and gaming platforms. I’ve grown books of business from $0 to $9M+ by combining disciplined outbound strategy with strong C-level relationships and a deep understanding of brand objectives. Known for building trust with agencies and enterprise brands across CPG, QSR, and retail, and for translating complex media solutions into clear business outcomes. I thrive in high-growth environments where I can lead GTM strategy, develop strong teams, and build revenue engines that scale.
Overview
14
14
years of professional experience
Work History
Roblox Agency Sales Lead
Roblox
Chicago, Illinois
06.2026 - Current
- Serve as Agency Sales Lead at Roblox Advertising Services, managing national brand relationships across Publicis Groupe, including Spark Foundry, Starcom, Zenith, Digitas, Publicis Collective, and Publicis Media
- Drive brand revenue growth by cultivating strategic partnerships with major holding company agencies, with primary focus on Publicis Groupe's national account portfolio
- Coordinate cross-functionally with internal programmatic, content, video investment, and strategy teams to develop integrated advertising solutions for agency partners
Founder
HumanKind Collective
Chicago, IL
09.2025 - Current
- Launched a Chicago-based community wellness platform in April, 2026. As of August 2026, we have 1,100 members, with a 25% monthly participation rate.
- Secured early sponsor partnerships (Shred415, Barry’s, David Protein, Protein Pints and 30 others) for challenge-based activation model
- Built outbound GTM motion including waitlist growth, influencer outreach, and local brand partnerships
- Led product roadmap from V1 pilot to V2 scalable infrastructure (AWS migration, partner dashboards, digital rewards system)
- Designed analytics framework tracking participation, redemption rates, and sponsor engagement
Senior Client Partner
Unity (formerly ironSource)
Chicago, IL
09.2021 - 09.2025
- Book of Business: $9M+
- Vertical Focus: CPG, QSR, Retail, Lottery
- Scaled business from zero to $9M+ in under four years by securing national campaigns across top brands including Kraft Heinz, Kimberly-Clark, Yum! Brands, Walgreens, Mattel, and Kroger
- Closed preferred partnership with Spark Foundry, unlocking $8M in annualized spend, including $5M in Central US
- Made Unity the primary mobile gaming partner for Mattel, growing their spend significantly through direct and programmatic channels
- In addition to the brands listed above, signed new brand and agency business including Long John Silvers, Best Western, Old Navy, Cracker Barrel, Dairy Queen, and multiple state lottery boards
- Supported Unity's post-merger GTM across mobile, rewarded video, and audience extension offerings
- Managed four $1M+ annual accounts, including two $2M+ anchor brands
- FY23-24 Performance: Averaged 96%+ to goal with multiple quarters above 120%
Senior Client Executive
LoopMe
Chicago, IL
01.2015 - 01.2019
- Book of Business: $7M | Solo Chicago Rep (2016-2017)
- Built the Chicago market from scratch at age 23, eventually managing a pod of two sellers
- Owned key accounts including Discover Card, plus CPG, QSR, and retail clients
- Grew book from $0 to $7M by closing new business and expanding relationships with Fortune 500 brands
- Known internally for cross-functional storytelling and ability to align product/CS with client goals
- Promoted from Client Executive, Junior Sales Rep
Sales Planner
MediaMath
Chicago, IL
01.2013 - 01.2015
- Created campaign plans and analytics to support AEs on strategic pitches and renewals
- Built investment decks and reporting for Fortune 500 clients across finance, auto, and tech
Education
Bachelor's - Telecommunications
Indiana University
Bloomington, IN, United States01-2016
Skills
- Revenue Strategy & Pipeline Development
- Enterprise & Mid-Market Sales
- GTM Strategy & Market Expansion
- Strategic Partnerships
- National Account Management
- Sales Forecasting & Revenue Planning
- Cross-Functional Leadership
- Programmatic Advertising
- CTV & Cross-Platform Media
- Mobile & Gaming Media
- Retail Media & Data Partnerships
- Audience Strategy & Brand Measurement
- 0→1 Market Launch
- Community-Led Growth
- Sponsorship & Brand Activation Strategy
- Product Feedback Loops & Iteration
- Early-Stage GTM Execution
Timeline
Roblox Agency Sales Lead
Roblox
06.2026 - Current
Founder
HumanKind Collective
09.2025 - Current
Senior Client Partner
Unity (formerly ironSource)
09.2021 - 09.2025
Senior Client Executive
LoopMe
01.2015 - 01.2019
Sales Planner
MediaMath
01.2013 - 01.2015
Bachelor's - Telecommunications
Indiana University