Hardworking, reliable and knowledgeable professional with over 25 years of experience in the field of athletics communications.
Overview
25
25
years of professional experience
Work History
Associate Director of Athletics Communications
University of North Carolina-Chapel Hill, NC
11.2021 - 08.2024
Served as primary communications contact and brand manager contact for assigned sports, including baseball and women's soccer
Managed social media accounts for assigned sports
Created press releases, game notes, written feature stories, Q&As, and other storytelling-related content for assigned sports for GoHeels.com, UNC Athletics' official website
Pitch story ideas to media members, while scheduling regular media availabilities
Managed and maintained information for assigned sports on UNC Athletics' official website, keeping student-athlete and coaches bios updated for assigned teams
Maintained department archival records and statistical files
Oversees statistical crews or serves as official scorer for assigned teams, as applicable, using StatCrew and Genius
Supported game broadcast efforts by providing prompt, in-depth game notes, updated statistics, and storylines related to competition, academics, community service, and personal stories to broadcast crews for both home and away contests
Created and updated graphics using Adobe Photoshop.
Associate Director of Media Relations/Communications
East Carolina University-Greenville, NC
11.2000 - 10.2021
Assisted with the overall publicity of the university's NCAA Division I athletics program
Served as a designated media liaison with independent decision-making authority and was directly responsible for leading and executing all communications initiatives as the primary contact for the men's basketball program in addition to other assigned sports
Assisted developing and maintaining the university's official athletics website, ecupirates.com
Responsible for the strategy and brand development for assigned sport programs through the management of social media accounts and collaborated with other units to create and design artwork, graphics and content for a variety of platforms
Design, write and edit various communications materials, such as student-athlete bios, press releases and feature stories and facilitate multimedia student-athlete features in coordination with other departments conveying the voice of the coach, student athletes and the program
Supported game broadcast efforts by providing prompt, in-depth game notes, updated statistics, and storylines related to competition, academics, community service, and personal stories to broadcast crews for both home and away contests
Coordinated stat crews for football, basketball and other sports using Genius and Stat Crew
Identify and create narratives surrounding programs, student-athletes and coaches
Acted as liaison between Student Development staff and served as primary researcher for the ECU Athletics Hall of Fame elections
Managed staff of writers for feature stories published digitally and print
Oversee student assistant staff
Men's Sports Information Director
Western Carolina University-Cullowhee, NC
06.1999 - 10.2000
Education
Bachelor's - Communications
East Carolina University
Greenville, NC
05.1997
Skills
Adobe Acrobat
Adobe InDesign
Adobe Photoshop
AP Style Copywriting
Genius / Statcrew
Graphic Design
Media Relations
Microsoft Office
Public Relations
Social Media Management
Sidearm Sports
Timeline
Associate Director of Athletics Communications
University of North Carolina-Chapel Hill, NC
11.2021 - 08.2024
Associate Director of Media Relations/Communications
East Carolina University-Greenville, NC
11.2000 - 10.2021
Men's Sports Information Director
Western Carolina University-Cullowhee, NC
06.1999 - 10.2000
Bachelor's - Communications
East Carolina University
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