Jody Weisberg
Summary
Innovative brand marketing leader with 15+ years of experience leading people, projects, and ideas. Adept in mentoring marketing teams to encourage professional growth, maturity, and problem-solving skills. Excellent communicator, collaborator, and team-builder. Passionate about bringing ideas to life.
Overview
13
13
years of professional experience
Work History
Strategic Consultant
Epoch Creative
San Clemente, CA
09.2022 - Current
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Played instrumental role in creative planning and review sessions, working with clients internal creative team and freelance artists to elevate quality of content and designs.
- Developed comprehensive style guides outlining proper usage of branding elements, ensuring consistent implementation across all marketing channels.
- Worked with key stakeholders to identify target audience and brand messaging.
Director, Packaging & Visual Merchandising
Hyperice
Irvine, CA
07.2021 - 08.2022
- Transformed packaging and visual merchandising to improve customer engagement and brand consistency.
- Collaborated with cross-functional teams and major retail chains (Best Buy, Target, REI, Dick's) to ensure the success of new product launches and brand campaigns.
- Negotiated contracts with APAC (Asia Pacific) partners to establish timely delivery of materials and achieve mutually beneficial agreements.
- Reduced packaging COGS by 40% with a savings of over $250,000 annually.
- Implemented sustainability standards into new packaging projects, reducing long-term environmental impacts.
Brand Director
Hyperice
Irvine, CA
01.2020 - 06.2021
- Led team of brand marketing professionals, fostering a culture of professional growth and development within the department.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Streamlined creative processes by implementing efficient workflows and project management tools.
- Built strong relationships with vendors such as photographers, videographers, animators and designers to facilitate seamless project execution.
- Managed annual brand marketing budget, ensuring cost-effective allocation of resources for maximum impact.
Head of Design
Hyperice
Irvine, CA
08.2011 - 01.2020
- Designed the Hyperice logo and brand identity system, including all marketing materials, website design, packaging, and POS displays.
- Collaborated with key stakeholders on product development and go-to-market strategies for new products.
- Streamlined creative processes by implementing efficient design workflows and project management tools.
- Established a culture of continuous learning within the design department by organizing workshops, training sessions, and attending industry conferences together as a team.
- Elevated company reputation through consistent delivery of high-quality creative content.
Education
Bachelor of Arts - Communications, Advertising Concentration
California State University - Fullerton
Fullerton, CA01.2008
Skills
- Brand Marketing
- Creative Direction
- Content Strategy
- Campaign Planning
- Budgeting and Allocation
- Management
- Team Building
- Communication and Collaboration
- Adobe Creative Cloud
- MS Office Suite
Timeline
Strategic Consultant
Epoch Creative
09.2022 - Current
Director, Packaging & Visual Merchandising
Hyperice
07.2021 - 08.2022
Brand Director
Hyperice
01.2020 - 06.2021
Head of Design
Hyperice
08.2011 - 01.2020
Bachelor of Arts - Communications, Advertising Concentration
California State University - Fullerton