Joe Commendatore
Los Altos,CA
Summary
As a seasoned Founder, and Co-Owner of multiple business I have extensive knowledge in business growth and development. As the Original Founder and CEO of Hula Networks, I led the company to over $160,000,000 in sales between 2001-2018 with over 10,000 customers on four continents. I am a goal-driven leader and decisive business professional bringing over 20 years of a success in the technology sector. I am a believer in purposeful leadership, sustainable performance, and fostering a culture of team unity, filled with opportunity. Focused on simplicity, accountability, and executional excellence.
Overview
23
23
years of professional experience
Work History
VP of Sales - Contractor
Prismo Systems (Cyber Security / Zero Trust)
Santa Clara, CA
04.2019 - Current
- Identified, and helped developed new messaging to better resonate with potential customers.
- Created a go to market strategy to grow new business opportunities while expanding revenue.
- Developed and executed account strategy to expand the customer portfolio and help secure series B funding.
- Managed long term Relationships to gain access to key decision makers and accounts. (typically CIO, CTO, CSO and VP of sales) in industry, partners, and large enterprise customers to develop new opportunities.
- Collaborated with operative peers across functions (including the CEO, CTO, Channel, Legal, System Engineering, and Product Development) to create visibility with target accounts and drive engagement of target prospects at both the individual contributor and executive level.
- Worked with partners to grow by aligning their established accounts and relationships with our products value.
Co-Owner
Shred Dog Gear
Boulder, CO
01.2019 - Current
- Created and executed a go to market strategy that organically cultivates industry validation, and approval of the Brand with trusted Influencers
- Identified, developed and executed ambassador team strategy to create Brand awareness and industry buzz to drive new customer acquisition and early adopter trust.
- Manage and grow industry alliances to harvest new business opportunities while expanding the company perception within the industry overall.
- Successfully built a Ski Team uniform division within Shred Dog that services ski teams across the world and will become our foothold in the industry.
- Worked with key decision makers at influential mountains to drive all pertinent issues related to sales strategy and goal attainment while acquiring multiple year contracts for ski team uniforms at Squaw Valley, Alpine Meadows, and Bear Valley Ca in our first season.
- Collaborated with peers across functions (including Co-founders, CEO, CTO, investors, and Product Development team) to create visibility with target accounts, and drive engagement of target prospects, at the individual and executive level.
Co-Founder
UNEDA
01.2005 - 02.2020
- Co-Founded UNEDA www.uneda.com
- UNEDA is an alliance of more than 333 of the top used network equipment dealers worldwide. Located on four continents with over 5000-member company employee's and representing more than two billion dollars in annual sales.
- UNEDA was formed to rid the Networking market of counterfeit and stolen goods while building a strong alliance with Federal law enforcement and large OEM's. UNEDA works tirelessly in Washington and worldwide in effort to make the secondary market Legitimate.
- Created a strong brand to promote industry best practices, ensure the highest standards of product quality, and eradicate counterfeit / fraud in the secondary market.
Co-Founder and CEO
Hula Networks
Sunnyvale, CA
01.2001 - 10.2018
- Founded Hula Networks in 2001 during the "dot bomb" crash to address a void in the market and help customers increase profits decreases expenses and mitigate risk with technology. In doing so, we forever changed the way customers and IT professionals around the world looked at purchasing networking equipment.
- Led Hula Networks to close more than $160,000,000 in sales. With over 10,000 customers on four continents.
- Hula is a self-funded organization that has been profitable since day one.
Education
Bachelor of Science - Business Management And Marketing
California State University - Chico
Chico, CA08.1997
Skills
- Extensive experience in business growth
- Collaborates effectively with people of diverse backgrounds
- Builds bridges with others to strengthen collaboration
- Influences and creates impact in highly complex environments
- Charismatic and unites people in a common cause
- Visionary
- Quickly builds trusted relationships and inspires others
- Always seeks what is best for the company and team, rather than what is best for oneself
- Accomplishes amazing amounts of important work
Timeline
VP of Sales - Contractor
Prismo Systems (Cyber Security / Zero Trust)
04.2019 - Current
Co-Owner
Shred Dog Gear
01.2019 - Current
Co-Founder
UNEDA
01.2005 - 02.2020
Co-Founder and CEO
Hula Networks
01.2001 - 10.2018
Bachelor of Science - Business Management And Marketing
California State University - Chico
Similar Profiles
PRIYASHA SINGHPRIYASHA SINGH
Cybersecurity Student at Cyber Security And Cyber DefenceCybersecurity Student at Cyber Security And Cyber Defence
DERRICK HARRISDERRICK HARRIS
Armed Officer at AGB Investigative Services I Chicago Security Guards & Cyber Security ServiceArmed Officer at AGB Investigative Services I Chicago Security Guards & Cyber Security Service
Elizabeth KimuraElizabeth Kimura
HUMAN RESOURCES MANAGER at CYBER POWER SYSTEMS USA, INCHUMAN RESOURCES MANAGER at CYBER POWER SYSTEMS USA, INC