Joe Morales
Fort Worth
Summary
Result's driven Sales Leader with a proven track record of driving revenue growth, increasing distribution, and leading high-performing teams in competitive, fast-paced environments. Skilled in strategic planning, key account development, and data- driven decision making to exceed sales targets and grow market share.
Overview
13
13
years of professional experience
Work History
OP Area Sales Manager
Republic National Distributing Company
01.2023 - Current
- Lead and develop a Key Account Management (KAM) team to drive growth and execution of Pernod Ricard USA portfolio across territory
- Exceed volume, revenue, distribution, and market share targets through strategic planning and execution
- Build strong relationships with key on-premise accounts, supplier partners, and internal stakeholders
- Coach and develop team through regular field engagement and performance management
- Analyze sales data and market trends to identify opportunities and optimize performance
Off Premise Chain Execution Manager
Pernod-Ricard
01.2021 - 01.2023
- Directed distributor execution strategy aligned to annual and monthly sales goals
- Delivered against KPIs by implementing localized market plans tied to national priorities
- Identified revenue and growth opportunities through market data analysis and performance tracking
- Ensured brand standards and pricing strategy compliance across distributor teams
- Led channel planning, forecasting, and performance reporting to maximize sell-through
OP Activation Specialist
Pernod-Ricard
Fort Worth
01.2019 - 01.2021
- Drove sales growth through targeted account activations, promotions, and trade programming
- Partnered with distributor teams to execute account plans and achieve KPI targets
- Expanded distribution by leveraging strong account relationships and brand activations
- Utilized sales data insights to identify new opportunities within key accounts
Area Sales Representative – ON/OFF
Founders Brewing
Fort Worth
01.2018 - 01.2019
- Managed territory sales including distribution, pricing, and promotions
- Developed and executed account plans, budgets, and sales presentations
- Increased profitability through data-driven strategy and execution recaps
- Built strong relationships with distributor partners and key retail accounts
Sales Representative Lead
MillerCoors
Los Angeles
01.2017 - 01.2018
- Led a team of 6 representatives across 200+ key off-premise accounts
- Drove distributor performance and execution through team leadership and accountability
- Oversaw budget allocation, including promotional and experiential marketing investments
- Built strong relationships with distributor partners to increase sales and execution quality
Regional Pricing Specialist
MillerCoors
Dallas
01.2015 - 01.2017
- Evaluated and analyzed pricing promotion requests from distributors and MillerCoors sales team.
- Educated and trained distributors and regional MillerCoors sales team on our pricing and reimbursement process.
- Executed pricing for new brand/package rollouts ensuring compliance with national strategies.
Sales Representative
MillerCoors
Dallas
01.2013 - 01.2015
Education
Bachelor of Arts (BA) - Communication Studies, Business Management
University of North Texas
Denton, TXSkills
- Team Leadership & Development
- Key Account Management
- Distributor Management
- On/Off-Premise Strategy
- Pricing Strategy
- Budgeting & Forecasting
- Market Execution
Timeline
OP Area Sales Manager
Republic National Distributing Company
01.2023 - Current
Off Premise Chain Execution Manager
Pernod-Ricard
01.2021 - 01.2023
OP Activation Specialist
Pernod-Ricard
01.2019 - 01.2021
Area Sales Representative – ON/OFF
Founders Brewing
01.2018 - 01.2019
Sales Representative Lead
MillerCoors
01.2017 - 01.2018
Regional Pricing Specialist
MillerCoors
01.2015 - 01.2017
Sales Representative
MillerCoors
01.2013 - 01.2015
Bachelor of Arts (BA) - Communication Studies, Business Management
University of North Texas