Summary
Overview
Work History
Education
Skills
Timeline
Generic

Joe Morreale

Brooklyn,NY

Summary

I was born in Newark, NJ. Went to school and graduated in 1975.

My father owned a small sign shop, where I had worked ever since I was 10 years old. Went to Bloomfield School of Signcraft, because my father couldn't teach me. I was left handed. I worked at United Advertising for a few years, painting billboard along the corriders go0ing into NYC. In 1980 I moved to Orlando, FL. I worked at various sign shops, to learn of different phases of the business. In 1987 I was given an opportunity to move and work in Naples, FL. I married, ow3ned a home and lived there until 2011. My wife relocated her job to Sebring, Fl, where I did occasional hand painting jobs. Wife has been dead since 2021. I got totally frustrated with the oppressive heat and more frequent hurricanes. That's why I decided to move to Brooklyn. I want to go back to work, out of necessity and desire to keep active.

Overview

38
38
years of professional experience

Work History

Custom Hand Lettering

Self
11.2011 - 06.2025

Speak to customers to establish need.

Design job to client's satisfaction.

Hand draw, computer plot patterns. perforate.

Prepare substrates.

Hand letter project. Windows, walls, trucks, boats, banners etc.


Designer/manager

Hawkeye Signs
10.2005 - 08.2011
  • Assisted in design projects by gathering requirements and conducting user research.
  • Collaborated with team members to brainstorm and develop innovative design concepts.
  • Supported the creation of design prototypes using industry-standard software tools.
  • Contributed to maintaining project timelines and ensuring adherence to design specifications.
  • Confer with clients to establish needs.
  • Design sketches and proofs for client to approve.
  • Make sure that shop has substrates.
  • Make sure that inventory is up to stock.
  • Cut vinyl. Use large format printer.
  • Cut substrates and apply vinyl
  • Hand letter, when required.
  • Keep design room neat and clean.
  • Deliver and install signs.

Designer

Lykens Signtek
04.2001 - 10.2005

Confer with salesmen to establish needs.

Design signs, developmental entry walls, shopp0ing center specs and create logos.

Engrave signs.

Cut vinyl.

Prepare projects for cnc routing.

Discuss with installers on procedures needed.

Keep office clean.

Maintain inventory.

Designer/sign Painter

Ernie Signs
10.1997 - 04.2001

Design project with client's input.

Get proofs signed.

Cut and apply vinyl lettering.

Hand letter signs, billboards, trucks, windows and walls

Maintain a professional look in the office.

Designer/ Production Manager

Signs N Things
09.1987 - 10.1997

Coordinate design with Salesmen and clients.

Design sign package and get approved proof signed.

Cut and apply vinyl lettering.

Print and apply vinyl.

Export files to run cnc machine and cut materials. Aluminum & plastic letters, Channel lettering manufacturing.

Hand lettering.

Education

No Degree - Sign Painting Techniques

Bloomfield School of Signcraft
Bloomfield, NJ
06-1997

High School Diploma -

Matawan Regional High School
Matawan, NJ
06-1975

Skills

    Over 20 years experience with Flexi sign software

    Over 15 years experience with Adobe photoshop

    Over 50 years experience in a sign shop

    Over 10 years experience on large format printers

    Experience in design and production of translucent faces

    Experience in channel letter production

    Experience in maintaining shop inventory

    Cutting and painting of various substrates

    Mixing colors to spec

    Making patterns for production and install

    Informing installers on procedures

    General sign shop operation

    Quality design with high impact signage specialist

Timeline

Custom Hand Lettering

Self
11.2011 - 06.2025

Designer/manager

Hawkeye Signs
10.2005 - 08.2011

Designer

Lykens Signtek
04.2001 - 10.2005

Designer/sign Painter

Ernie Signs
10.1997 - 04.2001

Designer/ Production Manager

Signs N Things
09.1987 - 10.1997

No Degree - Sign Painting Techniques

Bloomfield School of Signcraft

High School Diploma -

Matawan Regional High School