I was born in Newark, NJ. Went to school and graduated in 1975.
My father owned a small sign shop, where I had worked ever since I was 10 years old. Went to Bloomfield School of Signcraft, because my father couldn't teach me. I was left handed. I worked at United Advertising for a few years, painting billboard along the corriders go0ing into NYC. In 1980 I moved to Orlando, FL. I worked at various sign shops, to learn of different phases of the business. In 1987 I was given an opportunity to move and work in Naples, FL. I married, ow3ned a home and lived there until 2011. My wife relocated her job to Sebring, Fl, where I did occasional hand painting jobs. Wife has been dead since 2021. I got totally frustrated with the oppressive heat and more frequent hurricanes. That's why I decided to move to Brooklyn. I want to go back to work, out of necessity and desire to keep active.
Speak to customers to establish need.
Design job to client's satisfaction.
Hand draw, computer plot patterns. perforate.
Prepare substrates.
Hand letter project. Windows, walls, trucks, boats, banners etc.
Confer with salesmen to establish needs.
Design signs, developmental entry walls, shopp0ing center specs and create logos.
Engrave signs.
Cut vinyl.
Prepare projects for cnc routing.
Discuss with installers on procedures needed.
Keep office clean.
Maintain inventory.
Design project with client's input.
Get proofs signed.
Cut and apply vinyl lettering.
Hand letter signs, billboards, trucks, windows and walls
Maintain a professional look in the office.
Coordinate design with Salesmen and clients.
Design sign package and get approved proof signed.
Cut and apply vinyl lettering.
Print and apply vinyl.
Export files to run cnc machine and cut materials. Aluminum & plastic letters, Channel lettering manufacturing.
Hand lettering.
Over 20 years experience with Flexi sign software
Over 15 years experience with Adobe photoshop
Over 50 years experience in a sign shop
Over 10 years experience on large format printers
Experience in design and production of translucent faces
Experience in channel letter production
Experience in maintaining shop inventory
Cutting and painting of various substrates
Mixing colors to spec
Making patterns for production and install
Informing installers on procedures
General sign shop operation
Quality design with high impact signage specialist