Joe Santillan
Santa Ana,CA
Summary
Dynamic Growth and Strategic Partnerships Manager with a proven history of driving significant revenue growth, expanding partner ecosystems, and executing successful go-to-market strategies. Expertise in fostering trusted relationships with partners while aligning cross-functional teams to implement scalable, outcome-oriented initiatives. Recognized for a consultative approach to collaboration, exceptional communication skills, and a talent for transforming strategic opportunities into measurable business impact. Committed to leveraging innovative solutions that enhance partnership value and propel organizational success.
Overview
8
8
years of professional experience
Work History
Growth Manager
CheckTheReviews / SmarterHome.ai
Newport Beach
08.2025 - Current
- Led revenue strategy and built the underlying operating model across marketing, sales, and retention, driving significant increases in MRR and active subscriptions.
- Analyzed and refined funnel strategies in partnership with marketing and product teams to boost demo-to-close effectiveness.
- Developed growth strategies to enhance customer acquisition and retention.
- Analyzed market trends to identify opportunities for product innovation.
- Executed comprehensive strategy for Google Business Profile and local directories to drive inbound calls and qualified leads while reducing suspensions.
- Created comprehensive SOPs and QA frameworks to streamline processes and maximize productivity across virtual teams.
- Optimized the marketing-to-sales funnel by refining targeting, demo qualification, and sales enablement workflows, increasing demo-to-close conversion by 22%, reducing sales cycle length by 18%, and driving a 27% lift in monthly recurring revenue.
Enterprise Account Manager
Komo Technologies
Los Angeles, CA
07.2024 - 08.2025
- Managed $8.5M enterprise and upper mid-market portfolio, driving retention, expansion, and executive stakeholder alignment.
- Built and maintained strategic relationships with marquee clients, including NFL, Fanatics, iHeartMedia, and MLS, maximizing partnership potential.
- Led end-to-end account strategy including onboarding, sales, upsell, cross-sell, and referral initiatives, increasing recurring revenue by 20%.
- Developed and executed high-impact QBRs and multi-quarter account plans, improving retention by 15% and uncovering new growth opportunities.
- Directed renewal negotiations and structured long-term partnership roadmaps with senior stakeholders to secure predictable revenue streams.
- Partnered cross-functionally with sales, product, and customer success teams to optimize adoption, streamline onboarding, and enhance account health.
- Continuously analyzed account performance, client needs, and market trends to optimize strategies and drive incremental growth.
Regional Growth Manager, Partnerships
Reviews.io
Irvine, CA
04.2019 - 07.2024
- Led regional growth initiatives, executing cross-sell, upsell, and expansion strategies that increased revenue by 18% and exceeded annual targets, generating $10M+ in total revenue.
- Developed and strengthened strategic partnerships with platforms, ISVs, and agencies, driving co-marketing programs that increased qualified leads by 25% and boosted opportunity conversion.
- Directed joint account planning and regional engagement campaigns to expand market share and maximize pipeline velocity across the territory.
- Partnered cross-functionally with marketing, product, and customer success teams to optimize retention programs, streamline onboarding, and enhance customer lifetime value.
- Designed and launched targeted regional growth programs to drive acquisition, retention, and recurring revenue expansion.
- Monitored KPIs, analyzed trends, and implemented data-driven improvements to optimize performance and drive scalable growth.
- Managed multi-departmental projects and initiatives, ensuring timely delivery, alignment with strategic objectives, and adherence to budget.
Sales Lead
Reviews.io
Irvine, CA
04.2019 - 07.2024
- Led and coached a high-performing sales team, driving a 15% increase in revenue during a challenging year and consistently exceeding quarterly performance targets.
- Boosted conversion rates by 40% through strategic discovery, customized demos, and solution-selling methodologies, optimizing overall sales effectiveness.
- Partnered with marketing to refine lead qualification and streamline the sales process, reducing average sales-cycle duration by 20%.
- Developed and implemented targeted sales strategies, increasing customer engagement and satisfaction while driving repeat business and upsell opportunities.
- Analyzed market trends to identify new product and service opportunities, contributing to portfolio expansion and revenue growth.
- Prospected new business through cold calling, networking, and database outreach, generating a pipeline that exceeded regional growth targets.
- Collaborated with internal stakeholders to finalize pricing structures and contract terms, ensuring alignment with business objectives and revenue goals.
Senior Account Executive
Nutshell WiFi
Newport Beach, CA
10.2018 - 02.2019
- Developed and executed strategic account acquisition initiatives, generating over $500K in new business and expanding market presence.
- Managed full sales cycle from discovery to close, leveraging solution selling, strategic positioning, and contract negotiation to maximize revenue.
- Implemented relationship management and onboarding strategies, achieving 98% retention of top-tier accounts.
- Created and executed targeted account plans based on in-depth customer insights, improving satisfaction and driving upsell opportunities.
- Prospected and cultivated new business opportunities through networking and compelling presentations, contributing to company growth objectives.
- Collaborated cross-functionally with marketing, product, and customer success teams to align offerings with client needs and enhance account value.
Account Executive
Broadly
Irvine, CA
11.2017 - 10.2018
- Implemented systematic outreach initiatives, successfully generating a pipeline that contributed to 25+ new customer acquisitions.
- Executed strategic sales initiatives resulting in 110% achievement of quarterly targets within a dynamic SaaS market.
- Collaborated with leadership to refine outbound messaging while managing all phases of the sales lifecycle.
- Developed and maintained client relationships to enhance overall account satisfaction and loyalty.
- Designed targeted marketing initiatives aimed at increasing client interaction and driving revenue growth.
- Performed detailed market analysis aimed at identifying potential avenues for business growth.
- Coordinated efforts with diverse teams to optimize processes and elevate service delivery standards.
Education
Certificate - Leadership & Principles
Harvard Business School Online
B.A. - Communication Studies
California State University, Sacramento
Skills
- Client account management
- E-commerce collaboration
- Management of ISV partnerships
- Account Expansion & Retention
- Retention and growth initiatives
- Standard operating procedure creation
- Data-driven conversion strategies
- Deal Negotiation
- Effective cross-selling
- Upselling strategies
- Customer retention
- Relationship building
- Contract negotiation
- Solution selling
Languages
English (Fluent)
AWARDS & SCHOLARSHIPS
President’s Club JAN 2023, Team Player of the Year JAN 2023
Timeline
Growth Manager
CheckTheReviews / SmarterHome.ai
08.2025 - Current
Enterprise Account Manager
Komo Technologies
07.2024 - 08.2025
Sales Lead
Reviews.io
04.2019 - 07.2024
Regional Growth Manager, Partnerships
Reviews.io
04.2019 - 07.2024
Senior Account Executive
Nutshell WiFi
10.2018 - 02.2019
Account Executive
Broadly
11.2017 - 10.2018
B.A. - Communication Studies
California State University, Sacramento
Certificate - Leadership & Principles
Harvard Business School Online