Joel Beger
Gilbertsville,PA
Summary
Dynamic software engineer with over 5 years of full-stack experience specializing in React, Ruby on Rails, Shopify (Liquid), HubSpot, Webflow, and WordPress. Proven expertise in eCommerce development, SEO, CRO, and scalable architecture drives the creation of high-impact digital solutions. As a Web Project Manager, adept at overseeing project planning, fostering client relationships, coordinating cross-functional teams, and ensuring the delivery of exceptional web and eCommerce products. Strong ability to translate business objectives into actionable technical strategies that enhance performance, usability, and conversion rates.
Overview
15
15
years of professional experience
Work History
Web Development Project Manager
Digital Position
01.2024 - Current
- Manage multiple ecommerce and web development projects from kickoff to launch, ensuring timelines, deliverables, and communication remain on track.
- Facilitate discussions with client stakeholders to define goals, clarify requirements, and translate conversations into accurate scopes, timelines, and cost estimates.
- Produce detailed project quotes, scopes, specifications, communication plans, and milestone schedules.
- Conduct CRO audits to identify UX friction points and coordinate high-impact improvements.
- Serve as a communication bridge between designers, developers, SEO teams, and clients, ensuring smooth collaboration across technical and non-technical groups.
- Oversee QA workflows, staging reviews, accessibility checks, SEO compliance checks, and final launch procedures.
- Handle technical launch tasks including DNS updates, SSL configuration, domain consolidation, and post-launch monitoring.
- Collect testimonials, screenshots, and outcome metrics for case studies and reporting.
Web Development & Ecommerce Engineering
Digital Position
02.2021 - Current
- Develop and maintain responsive Shopify, HubSpot, Webflow, and WordPress websites, including theme customization, UX improvements, performance tuning.
- Strong understanding of Shopify’s data models (products, collections, customers, orders, metafields) to ensure clean data structure and proper storefront rendering.
- Troubleshoot and resolve complex issues involving third-party integrations, custom scripts, checkout customizations, and API-driven features.
- Manage technical operations including SSL setup, DNS configuration, AWS EC2 instances, domain transfers, CDN settings, backups, and staging environments.
- Lead website migrations with SEO-safe redirect mapping, structured 301s, and analytics preservation.
- Build full pages, templates, and microsites from Figma and CodePen designs using platform-specific frameworks.
- Run large-scale product and content updates using bulk import tools, metafield configurations, and automation scripts.
- Analyze and resolve site performance issues using Google Search Console and Lighthouse, planning and executing improvements targeting LCP, CLS, and overall pagespeed scores.
Software Developer
Digital Position
02.2021 - Current
- Build and maintain DataPulse, a full-stack internal and client-facing analytics application using React, Ruby on Rails, PostgreSQL, and GraphQL.
- Architect front-end systems with modern React patterns, improving performance, maintainability, and scalability. Led initiative to move away from legacy class based React components.
- Design and implement custom data pipelines, integrations, and API automations to collect, normalize, and process large datasets.
- Develop backend features that support complex reporting logic, role-based access, and multi-tenant data structures.
Sales and Marketing
Gunton Corporation
01.2016 - 01.2020
- Developed targeted marketing campaigns that increased qualified leads through Facebook advertising and in-person outreach.
Insurance Adjuster
Travelers Insurance
01.2011 - 01.2016
- Communicated complex policy language clearly and empathetically to customers with varying levels of technical understanding.
Education
Bachelor of Science -
Millersville University
Millersville, PA05-2010
Skills
- React
- Nextjs
- Ruby on Rails
- JavaScript
- Liquid
- Git
- Shopify
- WordPress
- HubSpot
- Webflow
Timeline
Web Development Project Manager
Digital Position
01.2024 - Current
Web Development & Ecommerce Engineering
Digital Position
02.2021 - Current
Software Developer
Digital Position
02.2021 - Current
Sales and Marketing
Gunton Corporation
01.2016 - 01.2020
Insurance Adjuster
Travelers Insurance
01.2011 - 01.2016
Bachelor of Science -
Millersville University