Joel Bocanegra
Automotive Professional
Brookshire,TX
Summary
Experienced automotive professional with over 25 years of experience in Automotive Retail Operations. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
25
25
years of professional experience
Work History
Sales Representative
Explore USA RV Superstore
Corpus Christi, TX
10.2021 - Current
- Marketed RV's through Facebook Market Place, in-bound sales calls, online inquiries,and walk-in traffic.
- Organized sales paperwork, presented proposals and finalized contracts.
- Submitted and negotiated with lenders to maximize dealership backend revenue.
- Up sold extended warranties, Gap Insurance, Roadside Assistance, Paint Protection and Interior Protection averaging $4500 back end PVR
General Sales Manager
Ed Hicks Infiniti
Corpus Christi, TX
11.2020 - 05.2021
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies through Auto Alert.
- Increased Infiniti Certified Pre-Owned sales by 50%
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets through Daily One on One meetings.
- Reviewed customer applications, submitted to appropriate lenders and negotiated back end for maximum profit.
- Managed all reconditioning costs for pre-owned,
General Manager
AutoNation USA
Corpus Christi, TX
10.2019 - 10.2020
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
- Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability.
- Developed and maintained relationships with dealership customers and suppliers through continual communication.
- Increased sales volume by establishing goals, overseeing performance and rewarding wins.
- Worked directly with sales, finance, and fixed operation managers to brainstorm, discuss strategy and mitigate any issues.
General Manager
Autonation Hyundai Corpus Christi
Corpus Christi, TX
11.2017 - 10.2019
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Maximized operational excellence mentoring personnel on management principles, industry practices and company procedures.
- Increased Hyundai CPO sales volume by 50%
- Increased New Car Volume 25 % by establishing goals and monitoring performance
- Earned #1 ranking in Customer Care South Central Region Zone #6 CSI for 6 straight quarters
- Met and exceeded Sales CSI
- Mentored 4 associates into managementt positions
General Manager
Autonation Buick Gmc
Corpus Christi, TX
02.2016 - 11.2017
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Performed statistical analyses to gather data for operational and forecast team needs
- Developed effective business plans to align strategic decisions with long-term objectives.
- Increased new vehicle sales by 35%
- Maintained above average sales and service CSI zone objectives per manufacturer standards
General Sales Manager
Autonation Honda
Corpus Christi, TX
03.2010 - 02.2016
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings with 98% sales CSI
- Established and cultivated solid business relationships with new or existing customers.
- Researched competitors' activities and products to uncover new trends
- Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Submitted applications to appropriate lenders for maximum profit.
Education
No Degree - Business Administration And Management
Wayne State College
Wayne, NENo Degree - Business Administration And Management
Del Mar College
Corpus Christi, TXSkills
- Leadership
- Strategic Planning
- Forecasting
- Communication
- Negotiation
- Manufacturer Relations
- Lender/ Partner Relations
- Mentoring
- Acute Business Acumen
- Inventory Control
Timeline
Sales Representative
Explore USA RV Superstore
10.2021 - Current
General Sales Manager
Ed Hicks Infiniti
11.2020 - 05.2021
General Manager
AutoNation USA
10.2019 - 10.2020
General Manager
Autonation Hyundai Corpus Christi
11.2017 - 10.2019
General Manager
Autonation Buick Gmc
02.2016 - 11.2017
General Sales Manager
Autonation Honda
03.2010 - 02.2016
No Degree - Business Administration And Management
Wayne State College
No Degree - Business Administration And Management
Del Mar College
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