Joel Huber
Summary
Results-driven digital media marketer specializing in AI-powered campaign optimization and data-driven targeting. Strong project manager with a track record of delivering efficient, high-impact marketing initiatives across digital channels.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Precision Activation Manager
Merge
Remote
06.2022 - 04.2026
- Awarded Gold in Best Digital Staff Recruitment and Retention by eHealthcare Leadership Awards
- Awarded 2025 Agency of the year - Modern Healthcare & Ad Age
- Used AI tools to generate performance reports and optimize campaigns, improving ROAS and lowering CPA
- Developed structured prompts to extract insights for targeting, creative, and audience optimization
- Streamlined reporting and campaign workflows with AI, reducing manual effort and turnaround time
- Applied AI-driven forecasting to adjust bids and budgets, improving overall campaign efficiency
- Used AI to enhance contextual targeting in programmatic campaigns, improving relevance and performance.
- Managed multi-million dollar budgets across multiple clients
- Increased programmatic investment 35% year over year
- Managed campaign budgets totaling over $2M
Senior Manager, Integrated Media Operations
301 Digital Media
Remote
09.2018 - 06.2022
- Delivered over one billion impressions across all digital marketing campaigns for Pfizer
- Coordinated with media vendors including iHeart Media, Washington Post, Time Magazine, USA Today on digital, print, billboard, and other media platforms
- Participated in weekly strategic meetings with Pfizer department heads to provide updates on current campaigns and recommendations to increase performance
- Generated over 500 million page views and $500,000 in revenue from site traffic marketing campaigns for Food Network, HGTV, and other Discovery brands
Communications Manager
Switchbacks FC
Colorado Springs, CO
01.2016 - 05.2018
- Increased social media network size by 125%
- Generated over $250,000 in advanced online and walk up ticket sales
- Created and manage engaging content across all social media platforms
- Utilized Adobe Creative Suite programs to create visually appealing graphics and videos for fans
- Wrote all official press releases and media advisories sent to local media personalities
Education
Bachelor of Science - Marketing
University of Cincinnati
Cincinnati, OH12-2015
Skills
- Artificial Intelligence (AI)
- Data-driven optimizations
- Paid Advertising
- Strategic planning
- Cross-functional teamwork
- Digital Strategy
- Client retention
- Team leadership
- Time management
- Decision-making
Certification
- StackAdapt Platform Certification Course
- StackAdapt Healthcare Advertising Certification Course
- TheTradeDesk Edge Academy
Timeline
Precision Activation Manager
Merge
06.2022 - 04.2026
Senior Manager, Integrated Media Operations
301 Digital Media
09.2018 - 06.2022
Communications Manager
Switchbacks FC
01.2016 - 05.2018
Bachelor of Science - Marketing
University of Cincinnati