JOEL MORALES-LAUREANO
Davenport,FL
Summary
Dedicated entrepreneur professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Well-qualified Training Specialist adept at planning and implementing onsite and remote training programs. Authoritative and clear communicator with enthusiastic style and insightful approach. Experienced Training Specialist with 10+-year record of success in event goal sales achieved. Focused on maximizing employee performance, team productivity and quality assurance with effective coaching and team work.
Overview
8
8
years of professional experience
Work History
Business Owner
EXCEPTIONAL SERVICES J&V INC
Davenport, FL
07.2020 - Current
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Devised processes to boost long-term business success and increase profit levels.
- Maintained up-to-date administrative records to monitor operational conditions.
- Coached and mentored employees through effective recruitment, hiring and goal setting methods.
- Used business software packages to maintain files and administrative records.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Quickly adapted training plans for client needs, keeping timelines, budgets and desires in mind.
- Supervised staff to coordinate needs assessments.
- Prepared presentations on health and safety concerns for public.
- Improved operations through consistent hard work and dedication. Managed over 50 customer calls on down time and increased sales by 65%.
Marketing Specialist
BECCA Cosmetics
Orlando, FL
01.2017 - 03.2019
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Analyzed data from previous and current marketing campaigns to improve future results.
- Planned and executed events and marketing programs, producing 100% of goal of qualified leads.
- Maintained high level of understanding of industry standards and trends.
- Optimized community outreach by securing sponsorships brands.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Increased brand recognition in target audience through creative promotions and marketing campaigns.
- Provided primary customer support to internal and external customers.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Marketing Specialist
Dior BEAUTY
Chicago, IL
04.2012 - 12.2016
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Completed in-depth reviews of market conditions and customer preferences for BEAUTY products.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Maintained high level of understanding of industry standards and trends.
- Optimized community outreach by securing sponsorships brands.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Planned and executed events and marketing programs, producing 100% of goal of qualified leads
- Used market analysis and metric tools to increase key audience by 75%
Education
High School Diploma -
PEDRO FALU HIGH SCHOOL
RIO GRANDE P.R.06.1997
Skills
- Business Operations
- Staff Management
- Client Needs Assessment
- Sales Goals
- Bookkeeping
- Scheduling
- Sales
- Communications management
- Time management
- Data organization
- Employee training
- Written Communication
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Business Owner
EXCEPTIONAL SERVICES J&V INC
07.2020 - Current
Marketing Specialist
BECCA Cosmetics
01.2017 - 03.2019
Marketing Specialist
Dior BEAUTY
04.2012 - 12.2016
High School Diploma -
PEDRO FALU HIGH SCHOOL