Joel Ortiz

Design and execute segmented engagement campaigns to drive retention and user engagement.

• Analyzed campaign and audience performance data to identify trends and optimize messaging for improved engagement outcomes.
• Partner cross-functionally with marketing, analytics, product, and creative teams to align communication strategies and campaign objectives.
• Conducted A/B testing and audience experimentation, enhancing messaging effectiveness and customer interaction across digital platforms.
• Monitored engagement metrics, providing actionable insights to internal stakeholders that supported strategic decision-making.

• Executed global push notification and in-app campaigns reaching 12M+ users across 215+ countries.Developed and published real-time digital content around NBA games, league initiatives, tentpole events, and international programming across high-traffic digital and social platforms.
• Collaborated with editorial, communications, social, product, and video teams to enhance league-wide messaging strategies and drive audience engagement initiatives.
• Created clear, engaging, and accessible multimedia content tailored for diverse global audiences across the NBA ecosystem.
• Managed live publishing workflows under tight deadlines, ensuring editorial accuracy, consistency, and adherence to brand standards.
• Monitored fan engagement trends and social conversation patterns to inform content priorities and refine audience strategy.
• Assisted in the rollout and promotion of major league initiatives including the revamped NBA App, Play-In Tournament coverage, NBA Draft, and International games.
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• Produced and managed real-time editorial content across MLB digital platforms while ensuring speed, accuracy, and editorial consistency.
• Worked directly with reporters and contributors from all 30 MLB clubs to coordinate breaking news coverage and digital storytelling initiatives.
• Developed engaging multimedia story packages utilizing video, photography, headlines, and interactive content.
• Monitored audience engagement and content performance trends to optimize digital storytelling and publishing strategies.

• Oversaw editorial content and social media engagement for startup streetwear site streetweardeals.com, driving community growth and brand visibility.
• Produced editorial and social content focused on sneaker culture, streetwear, and emerging trends.
• Coordinated social media publishing and engagement strategy across Instagram, Facebook, and Twitter, enhancing audience interaction.