Joel Pederson

Founded and developed a profitable private passenger car rental business, growing company revenue to $200,000+ in only the second year of incorporation.

• Secured city, state, and DMV dealer licensing and bonding to ensure operational compliance and legal standing.
• Maintained commercial vehicle fleet and managed daily operations at dealer facility, optimizing service delivery and customer satisfaction.
• Built custom communication channels that preserved a 5-star Google and rental platform customer rating across 1000+ reviews.

• Contracted with Bird Global Inc. to launch a large fleet of e-scooters in Reno, NV.
• Oversaw daily operations, hiring and training a team of 5-7 operators and repair technicians to ensure optimal fleet management.
• Expanded fleet capacity through strategic planning and resource allocation. three times due to high performance.
• Directed a commercial repair and parts storage facility, streamlining operations to support fleet readiness.
• Collaborated with city and contract stakeholders to maintain compliance and achieve contractual KPIs.

• Hired and supervised 15-18 direct reports in Guarantee Services, fostering a collaborative team environment.
• Spearheaded the department transition to Microsoft Dynamics 365 in 2021.
• Collaborated with internal and external departments to enhance customer experiences and streamline quality processes.
• Worked with senior warehouse leadership to facilitate flexible staffing during COVID-19 related regulations and backlogs.
• Developed onboarding and WMS training materials, including video resource guides, to support new employee integration.