Joelle Moy
Chapel Hill,NC
Summary
Motivated individual eager to learn and gain part-time experience. Hardworking, adaptable, and capable of handling multiple responsibilities to achieve company and team goals. Detail-oriented with excellent observational, organizational and communication skills.
Overview
3
3
Certification
Work History
Digital Marketing Trainee
The Global Tech Experience
05.2023 - 08.2023
- Designed and create an e-commerce website for sunscreen using Shopify
- Used brand guidelines to develop original ad creative and ad copy
- Practiced developing strategies to improve CRO and reduce website friction with various popular brands
- Created paid and organic social media content for Instagram & Facebook
- Sourced influencers across various platforms for a global influencer campaign
- Calculated cost-efficiency metrics to evaluate campaign performance
- Created a paid search campaign on Google ads
- Regularly collaborated with a global team to complete numerous marketing tasks
Education
Bachelor of Arts - Advertising And Public Relations
University of North Carolina At Chapel Hill
Chapel Hill, NC05.2026
Skills
- Digital Marketing
- Social Media Campaigns
- SEO keyword research
- A/B Testing
- CRO
- Content Creation
- Social Media Content Strategy
- Branding
Certification
- E-Commerce Specialist, The Global Tech Experience - Issued July 11, 2023
- Digital Ads Specialist, The Global Tech Experience - Issued August 11, 2023
- Intercultural Skills, The Global Tech Experience - Issued August 23, 2023
Timeline
Digital Marketing Trainee
The Global Tech Experience
05.2023 - 08.2023
Bachelor of Arts - Advertising And Public Relations
University of North Carolina At Chapel Hill
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